Digital & Offset printing are the two printing methods of choice today. At Apple Visual Graphics, we determine which of these methods is the best choice for your specific needs. Every client has unique needs and a budget that determines the best choice for their project. Offset printing is a classic printing method where ink is spread onto a metal plate that has images etched into it. This is then transferred to a rubber surface and then applied to paper. Offset printing is often used for high volume jobs.
Digital printing, on the other hand, relies on machines that interpret data from computer files and then transfer entire images to the page. It is less expensive and takes less time than offset printing while also having a fast turnaround time. Digital printing is often the method of choice for short run projects that rely on vivid color print and quality results.
While the two methods are vastly different, either can be used to create the same products, including:
Both methods of printing have their benefits and drawbacks. Offset printing is certainly better for large volume orders. When you create the metal plate required to produce the image with ink, you could theoretically save that forever. The initial cost is high, but after that the cost is only for each piece of paper or whatever other material you’re printing on. You can leave the image with Apple Visual Graphics and reprint with it any time you need a new product for an indefinite amount of time. However, the process is more involved. For that reason, digital printing is preferred by clients who have short deadlines. If you needed a single brochure printed in one hour, you’d definitely choose digital printing. It would not be physically possible to create an offset print in that short amount of time.
If you’re not sure which type of printing you’d like to order for your product, don’t hesitate to ask one of our experts. No matter what type of project you have, they will be able to recommend the best printing method based on all of your time and budget needs. Each member of our team has worked with both digital and offset printing for years, so they will be able to perfectly share your vision and make a sound recommendation. They’ll also be able to assist you with formatting and design so that your product comes out without any errors or format problems. With their help, your product will be exactly what you envisioned.