By: Jason Przybysz, Apple Visual Graphics Staff
With nearly infinite paper options on the market for consumers to choose from, the task of narrowing down the perfect paper a specific printing job has become daunting. If you came seeking advice about the printing industry or helpful tips that might help you on future printing endeavors, then this blog is for you. My ultimate goal is to inform and educate you, the consumer, on the best ways to streamline and save on your printing projects.
The most important thing to know when you are trying to finalize a print job is the type of paper you need. Choosing the appropriate paper for any printing job is vital. Not only can paper be a costly expenditure, especially when incorrectly selected, but also, the quality of a final printed product directly reflects the quality of paper used. Due to paper options being seemingly limitless, selecting the correct type can be a tricky and confusing process. I recommend seeking the advice of an experienced, trusted professional printing company to help lessen your burden, which will make your decision seem much less daunting. One of the most common questions asked by clients when trying to decide on a paper is, “What is FSC ® Certified paper, and should I use it?”
The Forest Stewardship Council ™ (FSC), based in Germany, is an international organization focused on developing global Forest Management and Chain-of-Custody standards in forestry. They also accredit independent certification bodies who implement FSC certification evaluations, and issue FSC certificates to companies in compliance with the stringent standards they have set. The goal of the FSC is to promote sustainable ecosystems in any forest where logging is prevalent and to enhance the long term social and economic standing of the local communities, at the same time.
To achieve their goal of promoting sustainable forests and ecosystems in logging areas, the FSC monitors such operations in order to make sure whatever is cut down, is being replanted. In order for a forest to obtain FSC certification, the company responsible for logging operations must prove they meet ALL Chain-of-Custody and Forest Management standards set forth by the FSC. Only once all of the necessary documentation is collected, reviewed and approved, will a forest be rewarded an FSC certification.
The reason FSC paper has become popular recently is because of the burdening of Green printing practices. Purchasing FSC certified paper guarantees you, the consumer, that whichever forest in which the trees used to make the paper you bought, were harvested with the utmost care. By replanting areas depleted by previous logging, the FSC is ensuring that the proper steps have been taken to guarantee the forests’ ecosystem continues to thrive. The trend in the industry shows FSC certified paper is preferred amongst companies with heavy printing loads, because it shows that despite the large quantity of paper used, they are still both, environmentally and socially conscious.