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The Importance of Digital Printing Technology in Advertising for Small Businesses

digital printing technology

In the Digital Age, there are more ways to advertise than ever before. Recent scientific advancements have made digital printing technology a front-runner for effective marketing campaigns. However, many small business owners may find themselves asking, “What is digital printing technology and what can it do for me?”

Digital printing refers to the transfer of a digital image to a physical medium, such as clothing, paper, or apparel. Every day, you absorb loads of information via custom printed items without even realizing it. This information is relayed to you via banners, mail, indoor and outdoor signs, etc. All of this is made using digital printing technology.

For small business owners, a keen marketing strategy is key. For 76% of small businesses, this includes a combination of both print and digital communication. A great example of this is using a direct mail campaign (which uses digital printing) and a heavy social media presence. Combining the two strategies gives businesses and the consumer the best of both worlds.

Digital printing technology allows for inexpensive advertising that lasts. As opposed to a 30-second commercial, an outdoor sign will last for years. Outdoor advertising done by printing companies is estimated to cost 80% less than television advertising, 60% less than newspaper advertising, and 50% less than radio ads.

When contemplating your next marketing campaign, keep this in mind: visual stimulation sticks with a consumer. A great way to provide visual stimuli that is unique enough to stick out is through media like car wraps. A recent study found that 48% of those surveyed see car wraps as the most unique way to advertise and market a business. People are better able to recall something they saw as opposed to something they heard, so give them something special to see!

Have you utilized digital printing technology for your business? Sound off in the comments below!

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