Vehicle Wraps Effective for Branding and Advertising
While many companies are just discovering vehicle wraps as a method of branding or advertising, statistics indicate that they are one of the most, if not the most, effective forms of advertising that are available today. A single vehicle wrapped car will get between 30,000 and 70,000 views each day that it is out in society, which is more than custom posters, vinyl signs, Duratrans ads, and most other forms of print advertisements.
In addition, these wraps have the lowest per-impression cost of advertisements, making them a good choice, whether you are a Fortune 500 company with a deep budget, or a start-up business with a limited marketing and branding fund.
These ads are particularly successful because they reach your customers, instead of requiring your customers to reach them. For example, TV ads require potential customers to view the commercial, instead of turning off the television or changing the channel; and bus shelters require customers to take the bus, or drive by slow enough to read the ad. Since vehicle wraps are moving or parked in a different spot each day, they are able to come to a wider range of potential customers. Since they are less common, these potential customers are also more likely to read and remember the advertisement. As they are relatively inexpensive to print, they are particularly affordable for the return you receive.
We recommend including a design that is representative of your company’s feel and the appearance you want to create, and also including your website and phone number. Like with other forms of advertisements, your end goal is to prompt potential customers to act further by viewing your website or calling for more information.