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Poster Sniping and Guerilla Marketing Campaigns

Poster Sniping of Shepard Fairey Art

By: Jason Przybysz, Apple Visual Graphics staff

As our economy’s road to recovery continues to stall, guerilla marketing campaigns have begun to skyrocket, especially in urban areas.  The most common form of guerilla marketing is Poster Sniping or “wild” posting, which provides companies with a low cost, yet highly visible marketing campaign.  Since visibility is a key to success of any marketing campaign, it is common to see most high traffic locations in any city setting, (scaffolding, store windows, etc.) flooded with advertisements. read more

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