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Tag Archives: Digital Printing

Five Things to Consider When Designing the Menu for Your Restaurant

The menu is the first thing that customers look at when they visit your restaurant. An attractive menu can really make a good impression of your restaurant on your customers’ mind.

Here are five things you should consider when designing a menu to make it attractive as well as functional.

  • Match menu with your restaurant’s theme

Your menu represents your restaurant. Therefore, make sure you choose colors, fonts, logos and images based on the theme of your restaurant, and most importantly based on the kind of food you serve at your restaurant.

  •  Arrange items strategically

When designing the menu, arrange the items based on categories. For instance,                     you may first begin with appetizers followed by main entrees and end with                             desserts and beverages.

  • Use quality graphics

If you are planning to include pictures of your dishes in the menu, make sure the                 photographs are of good quality, because they make the food look more                                   appetizing. Sometimes, it is better to leave the menu without any pictures,                             because when the real food arrives and if it does not resemble the picture, it                           might leave the customers upset.

  • Don’t go overboard

Do not clutter the menu with lots of pictures and descriptions. The menu should                     have more of blank space and customers should be able to read clearly all the                         items you are offering.

  •  Include inserts for special offers

Finally, when designing a menu, remember to include inserts for special offers                       and promotions. This is likely to attract the customers.

 

Having an attractive menu makes your restaurant more memorable by your customers. Take help of a professional digital printing company to ensure the menu looks captivating and compelling.

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How Can Door-Direct Mail Improve Your Marketing Campaign?

Often, the marketing campaigns that experience the most success are the ones that approach advertising in a slightly different manner. The U.S. Postal Service’s Door-Direct Mail helps you reach more people in more ways, and here’s how:

  • Whether you are looking to send a sales announcement on a postcard, or a more detailed description of a product or service you offer, Door-Direct Mail can help. Their flexible range of digital printing sizes allows companies to create custom advertising items that perfectly fit their needs.
  • Your material will be delivered directly to entire neighborhoods of potential customers. By bringing your message into people’s homes, instead of advertising to them while they are out during the day, your message reaches potential customers when they are more comfortable, relaxed and open. This means more potential customers become actual customers.
  • Finally, since your message is being hand delivered to peoples’ mailboxes, you can include individual menus, coupons, maps and more, to entice people to visit your store or business.
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Digital Printing: What It Is and How It Works

Another more modern method of printing is called digital printing, and it is now in wide use at print shops around the world. Two commonly known methods that fall under this category would be Ink-Jet and Laser printing, whereby images are sent as data directly into the printer, eliminating the costly need for permanent printing plates with every project. Once the image is sent to the printer, it is either created using laser or ink, simply and quickly.

While most homes and nearly every office will have one or more digital printers on hand, not many will have large-set ones, or super-fine quality printers. This is where specialty printers come in.

Since the prints are perhaps the cheapest kind of product to create, once the equipment is owned, orders can be as small as one item, or much larger. Offset printing still offers slightly higher quality, but digital printing offers undeniably faster, more cost-effective prints.

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Digital Printing: What it is and How it Works

Another more modern method of printing is called digital printing, and it is now in wide use at print shops around the world. Two commonly known methods that fall under this category would be Ink-Jet and Laser printing, whereby images are sent as data directly into the printer, eliminating the costly need for permanent printing plates with every project. Once the image is sent to the printer, it is either created using a laser or ink, simply and quickly.

While most homes and nearly every office will have one or more digital printers on hand, not many will have large set ones or super fine quality printers. This is where specialty printers come in.

Since the prints are perhaps the cheapest kind of product to create once the equipment is owned, orders can be as small as one item or much larger. Offset printing still offers slightly higher quality, but digital printing offers undeniably faster, more cost effective prints.

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Higher Quality Power Prints: Digital C Prints

While Type-C printing has been around since the 1950s, when Kodak introduced chromogenic paper, it hasn’t been widely used until more recently. Apple Visual Graphic’s version of Type C printing is called Digital C Printing.

During printing, a digital file is used, in order to create a large-scale, high-quality photo-like poster print. LED lights or giant lasers expose the digital image onto photo paper that is light sensitive, which is then run through dark room chemical baths and polished. Since the final product is processed and finished like photographs are, they look more like printed pictures, than posters, allowing for more detail and precision.

All you have to do, if you want professional, photo-quality poster prints, is to upload a file, and our well-trained experts will take care of the rest. We can print custom sized, or add special effects, to help you create truly unique advertising or works of art that you can post in your office or home.

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