Tag Archives: consumer behavior

Audacious and Creative Floor Advertising

Floor advertising is commonly referred to as floor stickers or floor graphics.  This arena is a frequently overlooked advertising gold mine.  When most people are asked about floor graphics, the first thing that comes to mind is the art on basketball courts or other indoor arenas.  However, floor advertising is not just for sports.  These advertisements can be produced in nearly any custom shape, making them versatile for any environment. read more

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The Anatomy of an Advertisement

It’s been estimated by scientists and researchers that the average American is exposed to anywhere from 600 to 5,000 advertisements each day. While people in rural areas avoid being bombarded with constant banners and subway posters, city-dwellers skew towards the higher range of ad exposure. With the innovation of smart phones, mp3 players and a whole host of other techno-gadgets, it is easier and easier for advertisers to reach their target audiences with stunning accuracy. read more

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