Tag Archives: campaigns

3 Secrets to Making a Great Postcard

 

Direct Mail is a form of marketing almost everyone can identify. We all get postcards, fliers and brochures advertising anything from pest control to tooth whitening. Many marketing gurus know the basics of Direct Mail success in terms of strategy, and many designers know how to make the art pop, but how many of these experts know the key to printing beautiful pieces? read more

Posted in inspiration | Tagged , , | 8 Comments

It’s a Jungle Out There

Every year marketing and advertising campaigns in the United States embark on monstrous spending sprees culminating in costs upward of $250 billion. And often the companies who commissioned them may have been better off opening the window and dropping the cash on the street below. read more

Posted in interpreting advertisements | Tagged , , | 14 Comments