Top Secrets to a Great Vehicle Wrap

When designing a vehicle wrap the top secrets are quite simple. Whenever possible use a vehicle with a unique shape or design, a few stand outs are: fuel trucks or any trailer that carries liquids, the oval shape is great for branding and a real eye catcher. Cement trucks are also great and create a unique messaging opportunity. read more

Posted in printing techniques | Tagged , , , | 16 Comments

7 Design Blogs to Bust Through Any Creative Block

It is universally accepted that good design makes good companies look great in their print materials and online profiles. An otherwise experienced and professional company can get passed over for a less-qualified competitor if the competitor’s website is cleaner, shinier, easier to use and more fun to look at. Well-designed business cards or sales sheets will never replace industry expertise, but creating an aesthetically-pleasing brand image can often be the first step to getting a foot in the door with new clients. read more

Posted in inspiration | Tagged , , , | 16 Comments

It’s a Jungle Out There

Every year marketing and advertising campaigns in the United States embark on monstrous spending sprees culminating in costs upward of $250 billion. And often the companies who commissioned them may have been better off opening the window and dropping the cash on the street below. read more

Posted in interpreting advertisements | Tagged , , | 14 Comments

The Anatomy of an Advertisement

It’s been estimated by scientists and researchers that the average American is exposed to anywhere from 600 to 5,000 advertisements each day. While people in rural areas avoid being bombarded with constant banners and subway posters, city-dwellers skew towards the higher range of ad exposure. With the innovation of smart phones, mp3 players and a whole host of other techno-gadgets, it is easier and easier for advertisers to reach their target audiences with stunning accuracy. read more

Posted in interpreting advertisements | Tagged , , , | 40 Comments