One of the most important parts of any offset printing ad that you design will be the images you select and include. The images are also one of the most difficult components to get perfect. You need to make sure you’ve selected the right images, toned them correctly, and, most critically, sized them correctly.
Here are a few tips to help you get your images just right before sending your order to digital printing services:
- First, let’s talk about sizing your images. You can decrease or increase images in size when placing them in a layout document, but we recommend you are cautious when resizing pixel-based images, including photographs, since this will have a direct effect on the resolution of the image once it is printed. If you want to reduce the size of an image that is already placed, the pixels will become smaller and bunch closer, which will likely have no effect on your final wide format printing products. You need to be more careful when you enlarge an image, because pixels become larger and more spaced apart, which can make your photo look “pixilated.” Make sure your image, no matter how you’ve resized it, is minimum 300 ppi.
- Now, let’s talk about embedding images vs. linking and submitting all files that are in your design. If you embed an image, it is likely to transfer as only as a preview, and no editing can be done on the art if a problem becomes clear once you’ve submitted your ad. We recommend submitting all files that are included in your design when you send an order.
We know that you can design effective offset printing advertisements, but creating custom posters, brochures and other products that stand out and which are even more effective than your competitors’ advertisements can be difficult. We gave you several tips for achieving greatness when designing with your brochure maker, including identifying your purpose early on, using fewer fonts and putting the focus on your customers.
Here are a few more tips to make your next brochure a homerun:
Refine your copy
Excellent copy is usually valued less than excellent design and images, but copy can be the factor that makes or breaks your brochure. If you design the best-looking brochure and use truly innovative images, but your copy is empty and unpolished, customers will be initially impressed, but ultimately disappointed. Also, make sure you consider your copy as part of your overall design when you are conceptualizing in the early stages of your brochure. Your headline needs to be something that is part of the brochure from the beginning, not something that is thrown in last minute.
Consider simple statements
Simple ideas tend to be the best ones. Your brochure will stand out if the statements are relatively simple and easy to grasp, yet still powerful. You don’t want to have to explain your concept over several hundred words of copy; it should be relatively easy to grasp. Aim for a call to action, a simple statement or challenge, a simple question or another similar concept. Often the challenge is to think more literally and stop yourself from getting to conceptual.
If you’ve made it to this blog, chances are you have some experience designing offset printing advertisement products like custom posters, table tents and brochures. Here are some tips to help you take your skills to the next level and make your brochure stand out from the pack.
Start with a great brochure maker.
Your brochure maker should be interactive, easy to use, and should be able to store your design so you can come back to it later.
Define your purpose.
It is important that you identify the purpose of your brochure before you begin designing it. This allows you to create a product that is focused and achieves a specific goal, such as raising awareness of a certain product, helping to brand your company, or defining a service that you offer. Begin by asking clients what they think they need a brochure for and why they think they need it. Next, decide what it is you are trying to achieve and start deigning.
Fewer fonts go far.
It is an easy, but foolish mistake, to think that more fonts make your brochure look more attractive. By using more than two, maximum three, fonts, you are making your brochure look amateur, confusing and less accessible.
Put readers ahead of your company.
Readers are going to read your brochure because they want to know how your company, product or service can help them. They don’t care how selling more will help you or how great you are. You want to make them the focus of the brochure, and convince them that they need your company and your products.