In the age of email, social media and online marketing, it can be pretty easy to assume that direct mail marketing has gone the way of the dinosaurs. This, however, is simply untrue. In 2011, a multitude of savvy businesses spent $47.8 billion on digital printing services, because they knew that direct mail marketing led to direct profit.
How, you may wonder, is that possible in the Internet age? To help you understand, here are a few advantages of using digital printing services to market your business.
It Provides Instant, Targeted Exposure
According to the United States Postal Service, a whopping 98% of people bring their mail in the same day it’s delivered, and a staggering 77% will immediately sort through it. Unlike emails that can be deleted without even being opened, the recipient has to look at direct mailers, meaning the person is guaranteed to be exposed to the mailer’s brand. What’s more, any digital printing company will allow your business to personally address recipients, which improves the likelihood that they’ll respond.
There Are Proven Results
Marketing with digital printing services has some pretty impressive proven results. According to Marketing Profs, 6.5 out of every 10 people who receive a direct mailer will either engage with the business that sent it, or will even make a purchase. Direct mail marketing is actually 30 times more likely to get a response than email marketing is, which explains why business can expect a 2.5% growth in sales for every 2,000 postcards they send out.
Online Digital Printing Companies Have Made Marketing Easier Than Ever
Thanks to technological advancements, a digital printing company can offer incredibly cost-effective and time-efficient ways to make custom marketing materials with the use of digital printing services. Not only do these digital printing services have a quick turnaround time, but for the average amount of $167 spent on digital printing services, a business can expect to make $2,095 in sales.
And to think, you thought direct mail marketing was a dead tactic. If you have any questions about the incredible advantages of using our digital printing services to market your company, feel free to contact us.