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Mail Marketing Isn’t Dead Yet

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Although digital printing jobs can be costly and seemingly outdated compared to Internet communication, there are some distinct advantages to using direct mail as a form of communication, advertising and marketing. The numbers don’t lie — in 2014, American companies spent over $44 billion on direct mail marketing.

Indeed, this method is in fact preferred over digital by many people. 73% of American consumers and 67% of Canadian consumers report that they like direct mail for brand communications more than other methods, because it allows them to process the information at their convenience. Slightly lower numbers of each of those demographics reported enjoying checking the mailbox for postal mail.

How is this direct mail marketing disseminated? The methods are widely varied. Printing jobs for this sort of work might include conventional mail items like flyers, envelopes and so on, but could also include promotional calendars, gifts or directly mailed business cards. Digital printing services can print your company’s logo in any number of ways on a promotional mailing, which will lead to 84% of Americans retaining your company’s name when they receive those gifts.

Although it may be tempting to order up a few dozen printing jobs of one kind or another and call it a direct mail marketing campaign, there are a few things that should be well-understood first. Understanding your ideal customer and targeting them is at least half the battle in mounting a successful direct mail marketing initiative. Picking a mailing list type, which range in category and cost, will help you maintain the connection between your brand and your consumers that you want. Finally, developing the content that you mail out is the last step.

Any of these tasks can be outsourced to marketing companies, or in some cases the print company itself, which will save you the trouble of having to become a master of mail marketing. Contact some printing companies today to find out what they can do for you.

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4 Ways Custom Printing Can Benefit Your Business

custom printed itemsWith the internet at our fingertips, there are now many ways to advertise and promote businesses, products, and services. And while digital marketing is often the way to go, nothing beats printed marketing strategies. Custom printed items that directly reach your customer have a guaranteed chance at visibility, and are a real-time means of growing your customer base.

Here are 4 benefits of custom printing items:

  1. Ongoing Advertisements
    Custom printing merchandise is like a walking billboard: no matter where your custom printed product goes, people will be exposed to your company’s brand and contact information. This is the kind of marketing that offers initial benefits and continued advertisement, practically for free. Currently, 76% of surveyed small businesses say that both digital and print marketing are a sufficient means of customer engagement. Say you gave out custom printed calendars; research says consumers will keep your promotional calendar up for the whole year, giving you a year of free advertisement right there.
  2. Reciprocity is Key
    Whether your custom printed items are directly reaching your consumer or other businesses, everyone loves a freebie. Giving out free promotional items establishes a positive relationship with others that will have them remembering your name and brand when it matters most. In fact, studies show that 84% of Americans remember a company’s name after receiving custom printed items and promotional gifts.
  3. Affordable
    For custom printing services on items such as notepads, or pens, the products themselves cost very little. Notepads are one of the most affordable promotional items available for purchase and are an extremely economic choice. And not only is it an affordable investment to procure; they are also easy and affordable to distribute.
  4. Customizable to a T
    Whether you’re seeking large font, wide format, or an array of digital printing attributes, custom printing allows you to customize your promotional gifts, your way.

Custom printing is more than just a way to avoid the unmanageable in-office printer. If you’re looking for printing that will ultimately benefit your business and give you a wider range of marketing options, customizable printing options are the way to go.

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Digital Printing Is Everywhere Around Us

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You pick up your monogrammed briefcase, click the “unlock” button on your car beeper, get in your car, drive to the coffee shop and get your cup of coffee, and go to your job. What did all of those stages in that process have in common? They were all shaped by digital printing.

The monogram on your briefcase? The text on the papers in your briefcase? The symbols on your beeper and the dashboard of your car? The logo and text on your coffee cup? They were all applied to their surfaces via digital printing technology.

So what should we know about digital printing services? What can these wizards of space and image, these experts covering our world in a fluid layer of symbols, tell us about the way things work? What parts of our society do digital printing services reach or not reach? How can we know what is next to be decked out in digitally printed visual splendor? What can be expected?

In this article, we’ll talk about a few instances where digital printing plays a big part in our lives, whether we might be aware of it or not.

The Mail
Almost every piece of mail you get bears the stamp of commercial printing. It makes sense — when people get the mail, 80% tend to sort it right there and then. About 60% of people claim to like checking for mail, so clearly they aren’t burnt out on it yet. That direct link to people’s eyeballs is what keeps American companies spending $44.5 million on direct mail marketing some years.

Business Communication
It is almost impossible to comprehend how much digital printing goes on in service of corporate America. For starters, there are 27 million business cards printed every day. Not even taking into account all the paper, we see digital printing at work on promotional products, custom printed items, and more.

Mass Advertising
We’ve all seen a car wrapped in some kind of gaudy promotion in a NASCAR video. But did you know that it’s not just cars that can be wrapped top to bottom in images? The options range from a barricade wrap to add visual flair to a concert event, to banner printing for a festival, to full length wraps for entire buildings!

You might imagine that people might grow weary of these outrageous marketing schemes. But as it happens, nearly half of those polled described car wraps as the most unique advertising medium available. And outdoor advertising — which includes digitally printed billboards and signs as well as car and building wraps — costs 50 to 80% less than advertising through news media. Maybe they are onto something after all.

Digital printing services have left an indelible impression on our world. Next time you’re anywhere, keep your eyes peeled for more examples of how printing companies have left their mark, and keep us updated in the comments below.

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How Can A Print Company Help Me Improve My Life?

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If you haven’t considered all the ways that a printing company can help make your life easier, wake up and smell the ink. Printing services are a great way to see your projects in living color, whether they’re for your home or your office. Here are just a few of the ways that a printing service can help you climb to new heights while at work, at play, or with your family and friends.

You can grow your business – Printing companies can help you take your business to the next level, whether you just started out or simply need a boost. There are more than 27,397,260 business cards printed daily, and outdoor signs can cost up to 80% less than television advertising. (Not to mention 60% less than newspaper ads, and 50% less than radio ads!) Not only that, but 62% of Americans enjoy getting mail, so you know your print advertising will be finding a good home. This makes it easy to use a printing service to help boost your business’s visibility, and give you the attention that you deserve.

You can improve your home – One of the best features of a printing service is the ability to print large images. You can print custom photo posters to hang in your home, as well as other custom images. Some printing services allow you to print on unconventional materials like metal and glass, which can give your home the unique, personalized appearance you’ve been hoping for.

You can give a great gift – Photo books can make the perfect gift for any occasion. If you have an upcoming wedding, baby shower, or birthday party to attend, having a custom photo book made of your memories with the host will be sure to get you an A+ in the present department.

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