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Five Things to Consider When Designing the Menu for Your Restaurant

The menu is the first thing that customers look at when they visit your restaurant. An attractive menu can really make a good impression of your restaurant on your customers’ mind.

Here are five things you should consider when designing a menu to make it attractive as well as functional.

  • Match menu with your restaurant’s theme

Your menu represents your restaurant. Therefore, make sure you choose colors, fonts, logos and images based on the theme of your restaurant, and most importantly based on the kind of food you serve at your restaurant.

  •  Arrange items strategically

When designing the menu, arrange the items based on categories. For instance,                     you may first begin with appetizers followed by main entrees and end with                             desserts and beverages.

  • Use quality graphics

If you are planning to include pictures of your dishes in the menu, make sure the                 photographs are of good quality, because they make the food look more                                   appetizing. Sometimes, it is better to leave the menu without any pictures,                             because when the real food arrives and if it does not resemble the picture, it                           might leave the customers upset.

  • Don’t go overboard

Do not clutter the menu with lots of pictures and descriptions. The menu should                     have more of blank space and customers should be able to read clearly all the                         items you are offering.

  •  Include inserts for special offers

Finally, when designing a menu, remember to include inserts for special offers                       and promotions. This is likely to attract the customers.

 

Having an attractive menu makes your restaurant more memorable by your customers. Take help of a professional digital printing company to ensure the menu looks captivating and compelling.

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The Importance of Quality Printing in Branding and Marketing Materials

The products and services and the manner in which they are offered are the essential components to a business’ success. But what can be confidently said is that branding and marketing are certainly equally as important.

Having said that, branding through printed materials like banners, brochures, posters, etc. is cost-effective and one of the effective methods to attract potential customers – more than half of the customers find this type of advertising the most trustworthy (source: Expandedramblings).

When it comes to printed materials, creating the right content is just half the battle – you need to also have quality digital and offset printing. If you do not utilize high-quality printing, you are most likely to lose a lot of potential business for sure.

From menus to leaflets, brochures to magazines, and banner printing …etc., print quality is extremely important as it is the one quality that straightaway gets noticed by the customers. At a single glance, the printing quality will reflect many things about your business in your potential customers’ mind:

  • A good quality marketing copy grabs the attention of the customers and makes them go through the content. Many times, the quality of your printed materials will be the first introduction to your business
  • A good quality printed copy gives a good first impression of your business
  • Quality of print reflects the quality of service you offer
  • It talks about your attention to detail and the standards you set in your company
  • It also shows the value you give to your customer and how much you care for them
  • Quality print gives your business a professional look. It will help them remember your company when they need the services you offer

If you are looking for high quality digital printing or offset printing to brand and market your products and services, you have come to the right place. Feel free to give us a call today.

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Benefits of Digital Printing

Digital printing is economical, convenient and quality printing solution available today for low quantity prints. Digital printing is recommended for smaller quantities of copies.

Whether it is for business cards, letter heads, banners, calendars, greeting cards, posters, brochures or invitation cards, digital printing is considered the best choice because of the benefits it offers.

Fast turnaround: If you compare digital printing with offset printing, the latter has a lengthy setup process; whereas in digital printing, there are no printing plates and so the time to set up a file to print is shorter.

High quality: The advantage of digital printing is the quality of the print. The clarity of pictures and images is far superior and quite impressive. With digital print, the quality remains consistent regardless of the number of prints – even the 500th print will be same as that of the first.

Cost-effective: Compared to offset printing, unit cost of print may be a little higher but when set up costs and wastage is considered, digital printing is cheaper for low volume printing option.

Personalization: Digital printing uses variable data printing – based on your printing needs, you can customize content/images. You can print as many personalized brochures/flyers/business cards as you want by using variable data printing.

These are some of the major benefits digital printing offers. To get the best of your printing needs, hire a professional digital printing company to do the job.

Feel free to contact us with any question you have on digital printing, or let us know your printing needs, we will guide you to the most economical and efficient option.

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Key Factors to Consider While Designing Banner Stands

Banner stands are one of the popular marketing tools to promote a brand whether it is at a trade show, an exhibition, a conference, or at the place of business. They come in various options like retractable, pop-up, outdoor, and step and repeat banner stands.

As the banner stand gives the outside world a direct visual impression of your brand, you have to make sure that it is perfect. There are certain factors that you need to consider while designing banner stands. Here they are:

  • Color scheme

Selection of color schemes is very important while designing banner stands. It can either make or break your efforts. Make sure you keep it simple, clear and readable.

Select colors keeping in mind your company’s niche, target audience and make sure it fits with your overall brand image. Consider using colors that are similar to your logo and branding, as it is your identity and your customers will relate and connect to it.

  • Text and font

After you have decided on which color to choose, the next and most important thing to consider is the text and font to be used on the banner stand. Make sure the text is clear, concise and easy to read so that it attracts attention from a distance.

When choosing font style and size, try to keep it consistent. Remember a consistent brand identity promotes brand image. The font should be readable and stick to a minimum of two different fonts.

  • Images / graphics

You must have heard this many a times, ‘A picture is worth a thousand words’. Images play a vital role in capturing the attention of the viewer. They portray the quality of service your brand offers.

When designing banner stands use images/graphics that can help get your message across. It is appreciable to use images that are of a high quality. Since a brand’s reputation is based on its identity, using low quality images will do more damage to your brand than good.

  • Contact details

Now that you are clear on use of color, text, font and images, let’s talk about what information to include in the banner stands. Other than your brand name, products/services you offer, it is very important to include your contact details such as contact number and e-mail address. This will allow visitors to contact you when necessary.

With these considerations in mind, you should be ready to take up the challenge and be able to design banner stands that are right for your brand. While approaching a specialized printing services firm is a good idea, knowing the information yourself will give you the head start you need to prepare an effective banner stand.

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Offset Printing Products Now that You’re Done Remodeling

Now that your renovation is complete and your building is remodeled, you need to publicize the improvements and let customers know that you are open during your normal hours once again. Here are some great wide format printing products from Apple Visual Graphics that will allow you to do this:

  • Posters: Custom posters will improve the aesthetic inside and outside your building, and can help incorporate your new image and business tone into the written message you are conveying. Digital printing services can create posters in any size or shape, and will help you broadcast the image and message you want effortlessly.
  • Banners: Just as banners were a good way to let customers know that you were undergoing temporary renovations, they are also a great way to officially announce that you are back to business as usual.
  • Calendars: These are always a great giveaway item, but they are especially good if you’ve just redone your building, as you can choose images of your new office or store. Make sure the images are creative and aesthetically pleasing, so that customers want to look at them every day.
  • Cut Vinyl Lettering: This lettering can go on your windows, and is easy to remove and reuse over and over again. It is also perfect for announcing your new digs, and looks fun, polished, and creative while doing so. Make sure you order a color that pops but is consistent with your brand image, and choose a size that is large enough to be read from far away. Once you are finished, save the letters, as they can be rearranged later.

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