If you run a small or medium-sized business, you probably have already taken advantage of the digital printing services that allow a printing company to offer you low prices, quick turnaround, a high degree of customization and no minimum run requirements. But have you thought of expanding your print marketing efforts past advertising banners, posters and fliers?
Here are five creative ways you can take advantage of your printing company’s services and boost your company brand:
Market research shows that promotional gifts are an effective means of advertising; in fact, 84% of consumers who receive a branded promotional gift will remember the company’s name. If you want to give your potential clients something they can actually use, consider personalized bookmarks. They’re small, affordable and easily customizable — and since many people use receipts and other scraps as bookmarks, they’ll probably be happy to upgrade even if it’s branded with your logo.
- Barricade Wraps
Barricade wrap printing allows you to take the ugly, unused space of a construction barrier and turn it into a huge advertising canvas.
- Vehicle Wraps
Since your company vehicles likely spend a lot of time stuck in traffic, you might as well take advantage of that time by advertising to other drivers. Custom vehicle wraps range from simple, restrained door and window graphics to complete patterned wraps; the style you choose should depend on the image you’d like to project for your company.
- Vinyl Graphics
Custom vinyl wall graphics or floor graphics can allow you to make the most of your storefront. Instead of having plain graphics of your logo printed, have a designer create a chic pattern you may even be able to sell to your customers. That way, they’ll actually be paying for the privilege of advertising for you.
- Photo Areas
It’s the age of the selfie, and people love posting and seeing photos of themselves online. Have your printing company create a fun photo backdrop that incorporates your logo and set it up at your next event. You can either let people take their own photos using cell phones, or you can have an employee man the photo station with a good camera — just be sure you let your guests know when and where you’ll be posting the photos online so they can tag themselves and share their photos. As they self promote, they’ll be promoting you, too.
How else can you expand your marketing vocabulary past banners and signs? Share your ideas, no matter how wacky, in the comments.