The menu is the first thing that customers look at when they visit your restaurant. An attractive menu can really make a good impression of your restaurant on your customers’ mind.
Here are five things you should consider when designing a menu to make it attractive as well as functional.
- Match menu with your restaurant’s theme
Your menu represents your restaurant. Therefore, make sure you choose colors, fonts, logos and images based on the theme of your restaurant, and most importantly based on the kind of food you serve at your restaurant.
- Arrange items strategically
When designing the menu, arrange the items based on categories. For instance, you may first begin with appetizers followed by main entrees and end with desserts and beverages.
- Use quality graphics
If you are planning to include pictures of your dishes in the menu, make sure the photographs are of good quality, because they make the food look more appetizing. Sometimes, it is better to leave the menu without any pictures, because when the real food arrives and if it does not resemble the picture, it might leave the customers upset.
- Don’t go overboard
Do not clutter the menu with lots of pictures and descriptions. The menu should have more of blank space and customers should be able to read clearly all the items you are offering.
- Include inserts for special offers
Finally, when designing a menu, remember to include inserts for special offers and promotions. This is likely to attract the customers.
Having an attractive menu makes your restaurant more memorable by your customers. Take help of a professional digital printing company to ensure the menu looks captivating and compelling.