Creating an awesome display isn’t tough to do — you just need to use the right props for window displays in the right way. Here are a few tips to help.
Make Sure the Things You Want Displayed Are at Eye Level
The human eye is naturally drawn to things on its own level — not above or below it. Although this sounds like common sense, many business owners display their products on the bottom of their window, where it will not be noticed.
One way to get your products at eye level is to stack smaller products on top of bigger ones. You could also get a coffee table to bring things closer to eye level, or dress up some empty boxes with a nice linen, or branded covering, and use those to show your products off at eye level.
Use Props For Window Displays to Tell a Story
Using the right props for window displays can make a big difference. They can help catch the eyes of passersby, and also make your products look even more enticing. The key is to get props for window displays that will communicate a message. For example, if you wanted to show off your new spring line of clothes, you could get an old bicycle and make it look like your mannequins were taking it out for a ride. Get props for window displays that can help you tell a story of sorts, something that allows passersby to put themselves into the situation.
Make Sure It’s Well Lit
What good is your display if no one can see it? Light is a crucial part of your window display, and there are a couple ways that you can make sure your display is well lit. First, you can discretely hide the lights above or below the window, so that passersby don’t notice the source. The other way is to organically incorporate lighting into the scene. You could create a living room setting for your mannequins, and then have use a lamp not only as one of your props for window displays, but to also help light things up.
Of all the outdoor advertising ideas out there, store window displays have always been, and likely will always be the best. With the right outdoor advertising signs and props for window displays, business owners can entice prospects into their business and convert these impulsive business leads into sales.
Hopefully now that you’ve read about some ways to optimize your window displays, you have a few window display ideas of your own. If you’d like to share them, or have any questions, feel free to leave a comment.