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3 Ways Non-Internet Marketing Can Benefit Your Business

large format printing

If you are thinking about starting a business, then advertising is probably on your mind. With the turn towards social media, search engine optimization, and other online marketing techniques, you may think that the printed format is becoming obsolete. Sure, it’s not used as often as it used to be, but there is definitely still a place for it in today’s market. Approximately 76% of small business stated that their marketing strategies included both printed and digital communications to attract customers. If you limit yourself to online marketing, you could miss out on whole audiences of people. People still pay attention to large format printing, wide format printing, and other types of printing. Just because the Internet is around doesn’t mean that people now ignore the world around them. Here are a few things that are better printed:

  1. Direct Mail
    As mentioned above, if you only use the Internet to market your business, then there’ll be a whole generation of people who will never hear about your business or company. The current generation is the only one who admits to solely using the Internet, but older generations still pay attention to their direct mail.

    Invest in brochures and flyers. These will make audiences aware of the fact that your business even exists. Once they know that, they might search for you online. However, a person’s first introduction to a new business is often the result of a flyer or business card.

  2. Business Cards
    Around 27,397,260 business cards are printed every day in the United States. In other words, they are still very much in use. Many people keep business cards for future reference, and a lot of restaurants will have a ‘business card draw’ where business men throw their cards in a jar and one is picked at random for a prize. When talking to someone about your business, you should always have a business card handy. No one is going to throw away your card in front of you. Even if they plan to later, chances are they’ll put it in their back pocket first, and later on, when they are cleaning out their pockets, they’ll find it and remember you. Best case scenario, they’ll keep it and plan to visit your company in the near future.

    It looks extremely unprofessional to be talking about your business and then have to write down your phone number or website on a piece of paper for them. Having the information all ready to go shows that you are prepared, organized, and believe in your business.

  3. Banners
    Signs and banners and other outdoor advertising cost 80% less than TV ads, 60% less than an ad in the newspaper and 50% less than airing an ad on the radio. Large format printing is one of the most effective marketing strategies. Billboards, banners, and the like are all over town. Having a large format printing sign above your physical store will also attract attention as people drive by. Banner printing is helpful, because you can hang a banner in your shop window, drive a car decal banner around, or have several banners hung in different areas of the city.

These are just a few of the ways large format printing, digital printing, and custom printing can benefit your company. Don’t understand the power of printed advertisements. It’s a scientific fact that even if a person does not consciously acknowledge a certain something has been seen, it will be stored in their brain for later use. For example, if you have a huge sign on the side of the freeway about your car wash, the consumer may never realize he or she has seen it. However, the next time they need a car wash, they’ll realize that they had seen a sign somewhere for one and will begin to keep an eye out for it.

If you keep a healthy balance between printed material and online material, you’ll be able to reach both target audiences with practically no problem. Email marketing and social media have their place but, so do physical fliers.

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Creative Advertising: How To Get Your Business Name Out There

digital printing servicesWhat do your advertising campaigns say about you? If they’re old and outdated, they’re unlikely to inspire trust and traffic from existing clients, let alone attract more. By utilizing new design principles on old ad methods, you can make your name and logo stick. Consider these advertising ideas, and contact your local digital printing services facility to find out what you can do:

1. Business Cards
As cliche as it might sound, printed businesses cards are a classic move. In fact, in our digital age, the use of business cards is bound to make you stand out more because they’re used less. They’re especially effective if you give them out personally as the result of a one-on-one interaction, because the personal touch will help recipient remember your face and your business. If they do, they’ll dig out your card when they could use your business’s help. To take a creative, modern spin on an old stand-by, pair up with a graphic designer or local digital printing services provider to make some personalized business cards. A perforated card for a divorce lawyer, tiny foam rolls for a yoga mat distributors, or a tiny seed packer for a landscape designer are all innovative ways to stick out in a potential customer’s mind.

2. Vehicle Wrap
Chances are you’ve already seen them around: those colorful decals stuck to cars advertising a company or product. Believe it or not, this mode of advertisement is actually very effective. Of people polled, 48% believed that car wraps were the most unique advertising medium available. The more an advertisement gets noticed, the better for the business! Don’t be afraid to play with this new advertising platform and customize some car wraps to advertise your product.

3. Promotional Materials
It was found that consumers kept promotional calendars for all 12 months of the year on average. When you think about it, calendars are excellent ways to reach the customer. They need a wall calendar, and you get to advertise on their kitchen wall all year for free. About 84% of Americans retain a company’s name if they receive a promotional gift with the company’s logo. Consider exploring other ideas for promotional materials to distribute — beer cozys, ice cream bars, bookmarks, whoopie cushions, hot sauce– and customize them to advertise your specific product.

When it comes to marketing, cover all of your bases and think outside of the box. Design governs a lot of the choices that consumers make. Consider revamping old ideas to make them fresh and new. Digital printing services are available to make your new, innovative advertising materials a reality!

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How Offset Printing Works

offset printing serviceMore than 75% of small business owners describe their ideal marketing strategy as a combination of print and digital communication. Considering that an estimated 84% of consumers retain a company’s name when they see promotional gifts with the company’s logo on it, this approach works well. With an estimated $44.5 billion spent on direct mail marketing in 2014, companies are utilizing old-fashioned methods as well as newfangled marketing techniques.

Picture this: your favorite magazine shows up at your doorstep, as it does every month. But instead of throwing it on the counter for when you get a chance to browse it, you take a moment to absorb the little details that go into making that magazine. The colors, design, words and pictures used are all picked over until perfect, then a series of high-speed machines, two ton rolls of paper, computer, and sharp knives turn it into what shows up at your door.

Offset printing is the process of transferring an inked image from a plate to a rubber blanket and then to the printing surface. Companies that offer offset printing services use this technique to make newspapers, magazines, brochures, stationery, books and much more. But what does the process of offset printing entail?

Creative Process:
Every magazine, newspaper, novel and comic starts as nothing more than a collection of ideas and/or opinions. The design of a newspaper or magazine is meticulously contemplated before the printing process even begins. From inception to completion, these works are a result of the creative process.

Offset Printing Services Process:
Once graphics, colors, designs, words and all other aspects are sorted out and decided upon, it’s time for printing. Also known as offset lithography, this process is based on the concept that ink and water don’t mix. The images or words being printed are put on plates, which are dampened by water. The ink is then placed on the plates, sticking to the image area while the water adheres to the non-image area. The image is then transferred to a rubber blanket and then to paper.

With the help of large printers, computers, and a team of creative people, the offset printing service process results in aspects of the most commonly used household products and forms of entertainment. While offset printing is just one of many forms of printing, it has been around for more than a century and provides a quality image that is unparalleled.

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Digital Printing Helps Bring Spain’s ‘Influence On U.S.’ Project to Life

digital printing

A digital printing company can help businesses and individuals through the process of printing from a digital-based image directly to a variety of media. In one of the more extensive projects the industry will probably see this year, Hewlett-Packard (HP) announced this week they will be teaming with Spain’s Fundación Consejo España-EE.UU. (Spain-USA Council Foundation), according to the print and digital printing technology news site Whattheythink.com.

The international collaboration effort will be working on the foundation’s Designing America: Spain’s Imprint in the U.S.exhibition, which highlights Spain’s contribution in shaping the landscape of the United States. With the help of HP’s digital printing services they will be able to reproduce a series of documents and maps dating back to the 16th century.

“When we were given the opportunity to get involved in this project and make it possible for the ‘Designing America’ exhibition to travel to the U.S., we didn’t think twice about participating,” said Helena Herrero, President of HP Iberia. “Partly because of the exhibition’s rich cultural and historical content, and also because of the rich bond between our company, the U.S. and Spain.”

Typically digital printing is thought of in a marketing or advertising sense. Even though digital is becoming increasingly important, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. U.S. companies spent an estimated $44.5 billion on direct mail marketing alone in 2014.

This project won’t have anything to do with promotional material or contributing to the roughly 27,397,260 business cards that are printed daily. With over 20 maps, images, and objects the end exhibition will see an interactive display on the many journeys and impact Spain has had, dating back to being the first Europeans to reach American soil 500 years ago.

The exhibit, which is currently on display through Feb. 28 at the Former Residence of the Spanish Ambassadors to the U.S., will make a tour through the U.S. later in the year.

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The Importance of Digital Printing Technology in Advertising for Small Businesses

digital printing technology

In the Digital Age, there are more ways to advertise than ever before. Recent scientific advancements have made digital printing technology a front-runner for effective marketing campaigns. However, many small business owners may find themselves asking, “What is digital printing technology and what can it do for me?”

Digital printing refers to the transfer of a digital image to a physical medium, such as clothing, paper, or apparel. Every day, you absorb loads of information via custom printed items without even realizing it. This information is relayed to you via banners, mail, indoor and outdoor signs, etc. All of this is made using digital printing technology.

For small business owners, a keen marketing strategy is key. For 76% of small businesses, this includes a combination of both print and digital communication. A great example of this is using a direct mail campaign (which uses digital printing) and a heavy social media presence. Combining the two strategies gives businesses and the consumer the best of both worlds.

Digital printing technology allows for inexpensive advertising that lasts. As opposed to a 30-second commercial, an outdoor sign will last for years. Outdoor advertising done by printing companies is estimated to cost 80% less than television advertising, 60% less than newspaper advertising, and 50% less than radio ads.

When contemplating your next marketing campaign, keep this in mind: visual stimulation sticks with a consumer. A great way to provide visual stimuli that is unique enough to stick out is through media like car wraps. A recent study found that 48% of those surveyed see car wraps as the most unique way to advertise and market a business. People are better able to recall something they saw as opposed to something they heard, so give them something special to see!

Have you utilized digital printing technology for your business? Sound off in the comments below!

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