What do your advertising campaigns say about you? If they’re old and outdated, they’re unlikely to inspire trust and traffic from existing clients, let alone attract more. By utilizing new design principles on old ad methods, you can make your name and logo stick. Consider these advertising ideas, and contact your local digital printing services facility to find out what you can do:
1. Business Cards
As cliche as it might sound, printed businesses cards are a classic move. In fact, in our digital age, the use of business cards is bound to make you stand out more because they’re used less. They’re especially effective if you give them out personally as the result of a one-on-one interaction, because the personal touch will help recipient remember your face and your business. If they do, they’ll dig out your card when they could use your business’s help. To take a creative, modern spin on an old stand-by, pair up with a graphic designer or local digital printing services provider to make some personalized business cards. A perforated card for a divorce lawyer, tiny foam rolls for a yoga mat distributors, or a tiny seed packer for a landscape designer are all innovative ways to stick out in a potential customer’s mind.
2. Vehicle Wrap
Chances are you’ve already seen them around: those colorful decals stuck to cars advertising a company or product. Believe it or not, this mode of advertisement is actually very effective. Of people polled, 48% believed that car wraps were the most unique advertising medium available. The more an advertisement gets noticed, the better for the business! Don’t be afraid to play with this new advertising platform and customize some car wraps to advertise your product.
3. Promotional Materials
It was found that consumers kept promotional calendars for all 12 months of the year on average. When you think about it, calendars are excellent ways to reach the customer. They need a wall calendar, and you get to advertise on their kitchen wall all year for free. About 84% of Americans retain a company’s name if they receive a promotional gift with the company’s logo. Consider exploring other ideas for promotional materials to distribute — beer cozys, ice cream bars, bookmarks, whoopie cushions, hot sauce– and customize them to advertise your specific product.
When it comes to marketing, cover all of your bases and think outside of the box. Design governs a lot of the choices that consumers make. Consider revamping old ideas to make them fresh and new. Digital printing services are available to make your new, innovative advertising materials a reality!