Category Archives: printing techniques

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4 Unique Ideas for Large Format Printing

large format printing

So you are a business owner and you are looking to advertise your business and get your name out there. The majority of small businesses — 76% — say their ideal marketing strategy includes both printing and digital communication. Printing is an especially great way to get your name across to the consumers in your direct area, and large format printing is the best method of making yourself known.

But would you like to change up your advertising scheme a little bit? Here are some uses for large format printing that will inspire you to get creative!

CAD drawings
These drawings, typically done by architects and designers, are created with the help of a computer. Then they are usually sent away to a printing company, and it can take days to receive the full package. But if you use a 24-hour rush printing service that uses large format printing, you can get your designs in a matter of hours!

Color Presentations
There is no better way to present something than in a colorful, fun manner. And nothing will grab your employee’s attention than a large mural! This can be used within offices to inform current employees of a trend or project, be used as a way to gain attention for a fundraiser, and to garner new customers through a window display. With large format printing, everything you want to be advertised will be exemplified so you have nothing to lose!

In addition, outdoor advertising is 80% cheaper than other forms of advertising, so you will save money as well.

Car wraps
Who doesn’t enjoy reading vehicle wrap advertisements while stuck at a stop light? They are a great way for a business to advertise themselves as they will gain visibility with potential consumers they may not be able to reach otherwise. Soon, you’ll be known as that hair salon with the pink limo! Or that business with the cool looking van! Plus, 48% of potential customers viewed car wraps as the most unique medium for advertising.

Creative Printing
Want to make a statement when your customers walk in the door? Use large format printing to print something relevant to put on the floor of your business. This could be anything from animal footprints, a waterfall, or a stimulation of a computer game. The options are endless!

Using a large format printer is a great way to make yourself heard, no matter your end goal. If you are interested in large format printing, make sure to contact the experts at Apple Visual Graphics today!

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Digital Printing: The Future of Advertising

 digital printing companiesIt’s no secret that marketing is a substantial part of any business. Finding effective, creative ways to spread the word about your product is the top challenge for many companies. For years, print communication like direct mail has been popular in the marketing industry. In fact, $44.5 million was spent on direct mail marketing in 2014. Digital communication and digital printing companies have been steadily growing in popularity among marketers. More than three-quarters of small businesses attribute both print and digital communication as their preferred marketing strategies for success.

While many people understand regular printing and how it works, digital printing is still fairly new and is not fully understood by most looking for digital printing companies. Digital printing is a method of printing from a digital-based image onto various types of media.

Digital printing has been increasing in demand for companies and customers seeking to have their content printed from large format, high quality printers. The digital printing services these digital printing companies offer span beyond traditional thinking. For example, car wraps are a growing trend in the marketing industry. Not only are they effective, but they are a more affordable, stand out way for products to gain attention. Almost half of people surveyed agreed that car wraps are the most innovative form of marketing out right now. For this reason, more vehicle wrap companies are being established in places like New York City.

Digital printing is growing more popular each year for several reasons. First, it provides high quality imaging. Even if printing in large quantities, the last print will have the same great quality as the first. Second, its low cost cannot be matched. The equipment used for digital printing continues to become more affordable by the day. New technologies are produced on a regular basis to improve the way digital images are printed making them most cost efficient. Even better is that cost decreases when products are printed in bulk. Lastly, digital printing companies allow for prototyping. The short processing time and lost cost of digital printing allows businesses to create samples before making a final decision on their marketing material.

Everywhere we turn, product images are everywhere, persuading us to take action and buy. Digital printing companies not only see this but provide innovative ways to go further. From the traditional direct mail appeals to more modern approaches like car wraps, digital printing has proven itself to be a valuable asset to any marketing campaign.

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Got Something to Say? How Vehicle Wraps Can Boost Your Companies Profits

Vehicle wrap companies in NYC

It’s no secret the billion dollar marketing industry is ever-thriving. Each day, companies are challenged with finding new ways to connect their message with customers. These days that includes both print and digital communication. In fact, three-quarters of small businesses use a combination of print and digital communication to spread the message about their product or service. Commercial printing companies recognize this and are also faced with the challenge of offering new ways to service clients and communicate these products or services to customers.

Outdoor advertising including outdoor signs are the most affordable of marketing costing on average three-quarters less than television, two-thirds less than newspaper ads, and half as less than radio ads. One of the biggest growing trends in printing is vehicle wraps. Vehicle wraps are a marketing technique in which digital printing is used to cover a vehicle completely in an advertisement making it a mobile billboard. There are many vehicle wrap companies in NYC that service clients from all over and provide this unique marketing technique.

It is said that 84% of Americans remember a company from its logo when they get promotional gifts at things like events. Almost half believe these custom printed items to be a unique way to advertise and choose vehicle wrap companies in NYC to get the job done.

Vehicle wrap companies in NYC service clients that own all kinds of vehicles, from cars to buses. No matter the size, vehicle wrap companies in NYC can make sure a client’s message is large and clear. Whether it’s promoting an event or a product, vehicle wraps are a proven success in the marketing industry. Not only can they effectively market the client’s service or product, but they also reach a large number of people by simply being mobile. The more people who see the ad, the better. The more that continuously see the ad, the more familiar they become with the product or service and are more inclined to contact the client when their product or service becomes of use to them. In an age where people tend to retain images better than words, it is no wonder how vehicle wrap companies in NYC are so successful.

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3 Rules to Follow to Help You Stand Out In Printed Advertisments

digital printing companyIn this day in age, advertisements are all around us. While ads are great for visibility and promotion, standing out among the sea of large corporations can be a struggle if you are a small business owner. Utilizing an experienced digital printing company is the best way to help your business get noticed. Here are some tips and tricks that — along with the help of a digital printing company — can make you stand out in your printed advertisements.

1. Have a Clear Message
Who are you aiming your ads towards? What information do you want the reader to walk away with? You should consider these questions when creating your message, which is something that should stay constant through all different media types. If you have any questions or need some inspiration, a digital printing company is there to help.

2. Use a Modern Logo and Appropriate Color Scheme
Using a visually appealing logo is important so that your customers remember who you are! Working with an experienced digital printing company is a great way to ensure that you are reaching the right demographic through printing on appropriate media. Streamlining your color scheme with an updated logo is a great way to stand out as a modern brand and to create awareness of your product.

3. Be Creative
Reaching prospective clients is the goal, so creating something unique will be memorable. Promotional gifts with your company’s logo will pack a punch, 84% of Americans say they retain a company’s name when they receive a promotional gift. A digital printing company can put your logo on anything you can think of — stress balls, water bottles, apparel, tech gadgets, and pens are all popular choices. Even promotional calendars are a good idea since consumers are said to keep their calendars for all 12 months. What better way is there than to remind them of your name then every time they glance at the date?

Go outside and put up signs in the neighborhoods around your business. This is a win-win for everyone involved as outdoor advertising is much more noticeable and costs 80% less than ads on television. A digital printing company can advise you on the different types of large format printing including banner printing, barricade wraps, or billboards.

Have a company car? Discuss with a digital printing company your options for a vehicle wrap. You will sure to get noticed and remembered, 48% of those polled viewed car wraps as the most unique advertising medium available!

A digital printing company serves as a wealth of knowledge and expertise for all your printing needs. Contact one today to get started on expanding your business!

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Technology Changes Everything but Print Advertising Still Survives

banner printing companyAdvertising is one of the most important aspects of a business if you want your company to be successful. Even in this digital world we live in now, print advertising is still a valuable commodity. About 76% of all small businesses stated that their “ideal marketing strategy” incorporates a combination of digital and print advertising.

Outdoor advertisements can be very effective and are certainly more affordable than some of the other advertising outlets. Radio advertisements cost nearly double outdoor ads; newspaper ads cost more than 60%; and television ads cost 80% more than outdoor advertising.

Finding a banner printing company that is both professional and efficient is very important for your overall advertising needs. Just working with the first banner printing company that you see could have a negative result for your business. You want to make sure you do the necessary research to find the perfect banner printing company that fits your business and your advertising campaign.

What to Look for in a Banner Printing Company:

  • Rush Printing — Being able to address your company’s advertising needs in a timely manner is extremely important. There could be an impromptu advertising opportunity come up and if you don’t have a banner printing company that has rush printing available, you could miss out.
  • Large Format Printing — A banner printing company that can print very large banners can help large businesses successfully advertise. Professional building wraps, vehicle and bus wraps, and scaffolding wraps are great for large format advertising.
  • Small Format Printing — Although large ads can be seen by the masses, small forms of advertisements can be just as effective, if not more. Consumers keep things like promotional calendars for a full year, on average. These small printed items are a great way to stay in touch with customers.
  • Custom Printing Options — Finding a company that can accommodate all your printing needs is also very important. You want to make sure you are able to get all the printing you need, no matter the size or surface.
  • Digital Printing — A banner printing company that offers high-quality digital printing services can help improve any organization’s marketing campaign.
  • 24 Hour Service — Along with rush printing, a banner printing company that can aid you in your advertising needs 24 hours a day can take your marketing efficiency to the next level.

Technology has completely transformed advertising over the years, but print advertising is here to stay.

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