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Category Archives: printing techniques
Start Planning for Summer
Even though spring has just recently begun, it’s a good idea to begin planning your summer ad campaigns. If you start now, you have time to design all of your campaign elements, order them and begin spacing release of coupons, previews and such. Here are a few summer marketing products you may want to include.
- Order coupon booklets from a booklet printing service. These are perfect for summer campaigns because you can distribute them at any time as long as the expiration date on the coupon is late enough. Whether you distribute them early so people anticipate your summer sales and items or in the middle to revive excitement, they will have a similar effect.
- Order custom banners that have fun summer colors and details on them to get people in the summer mood when they visit your store.
- Consider designing new window graphics to put up while you are in the process of changing your window display from spring to summer.
Digital or Offset Printing?
The two main methods we use to print your materials today are digital and offset printing.
- Digital Printing is a common printing method where an electronic machine interprets computer data and transfers an image onto the printing material.
- Offset Printing is a method where your final image or information is etched into a metal plate, ink is spread onto that plate and transferred to a rubber material and finally onto your base material.
While digital printing is more economic and faster to complete, offset printing can work better for larger orders or materials that have a unique shape.
When you order material from Apple Visual Graphics, including bookmarks, brochures, catalogues, door hangers and much more, our team of printing experts will help determine which method best fits your individual needs.
Contact our staff at 718-361-2200 with any questions or concerns about either printing method to ensure that you end up ordering the optimum printing method for your project.
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Freshen Your Marketing for Spring
Spring is here again, meaning it’s time to pull out special spring sales and freshen your marketing campaign. One way you can revitalize your relationship with customers this season is by using our postcard printing service to create custom postcards that personally invite your customers to come and participate in your spring specials.
Postcards are ideal for short marketing campaigns since they reach customers on a much more direct, personal level, and can be designed to be catchy enough that many customers will keep them. Make sure to include the necessary information when you are designing your postcards, but also remember that personal mail should be fun, and work to make your design catchy and colorful so more customers will put them on their fridges than in the trash.
Postcards can be personalized further, with lamination, special paper, different finishes, die cuts, foiling, embossing, custom size, perforation and more. Get in the spirit of spring and start designing yours today!
Fulfillment Guarantee
Printing projects don’t always present themselves in the ideal, timely fashion that many companies would like. Often the need for pocket folders, new menus, business cards or banners pop up unexpected and they are needed in as little as 12 hours. If you find yourself in this situation, you are in luck. Apple Visual Graphics can turn projects around and have them delivered either the same day, the next day and even on Saturdays if need be.
Even though Apple Visual Graphics is based in New York, products can be shipped anywhere around the country on a rushed timeline. For clients located in the New York City metro area, an in-house courier hand delivers projects to ensure that they arrive on time each time they are printed. Fulfillment plans can be chosen at the start of a project, or if your needs change, they can be added later. We here at Apple Visual Graphics work on the notion that anything we can print, we can rush. If you’re stressed out about a last-minute project, allow us to take relieve your stress with one of our reliable, fast fulfillment plans.
Floor Graphics
Another one of the innovative full color printing services that Apple Visual Graphics offers is custom floor graphics. Whether you want to create art or advertising on the sidewalk in front of your building or you are looking for floor graphics to finish your basketball court, Apple Visual Graphics has the experience and equipment to meet your needs.
The materials used are slip resistant and can be used both inside and outside. Printing can be done on carpeting as well for an even more innovative take, and die cutting and weatherproofing are also available. The team at Apple Visual Graphics can install and reinstall all floor graphics on concrete, wood, tile, linoleum and asphalt with either removable or semi-permanent adhesive.
Whether you are simply looking for a flashy floor graphic or you want to serve a higher purpose with your floors, call 718-361-2200 for more information and a quote.
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