Category Archives: printing techniques

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5 Industries That Can Benefit the Most From Custom Printed Signs

store aisle signs

Whether it’s online or in print, advertising is an important part of running a successful business. In fact, 76% of small businesses report that their advertising strategy encompasses a combination of digital and print media.

Most businesses understand the importance of print advertising, but some industries stand to benefit more than others. If you’re running a business in one of these five industries, it could be time to invest in some custom printed items.

Retail Stores
Retail stores are probably some of the biggest users of custom printing services. Often, custom store aisle signs or banners are referred to as the “invisible salesman” of the industry. These types of signs can communicate sales and upcoming events to customers, and store aisle signs have the added benefit of guiding a customer through a shopping experience.

Custom signs are particularly beneficial to this industry in several different ways. First, outdoor signage can grab the attention of potential customers. More importantly, a custom design on a menu or sign inside the restaurant can encourage a customer to purchase a particular item and hopefully return to the restaurant again and again.

Gas Stations and Convenience Stores
While gas stations and convenience stores can be separate businesses, they’re often combined and have a symbiotic relationship, especially when it comes to print advertising. If a sign or ad promotes the gas station, it automatically promotes the attached convenience store as well.

Auto Repair Shops
At some point, everyone needs their car repaired. This industry is one that can reap multiple benefits from custom print advertising, especially in the form of promotional gifts like calendars. Branded promotional calendars are a particularly good choice for auto shops, as they can provide helpful reminders on when to schedule routine auto maintenance. Not only that, but on average consumers keep promotional calendars for all 12 months of the year.

Small Community Banks
Small banks are often the cornerstone of a community, but they stand to benefit from custom printed items just as much as any other business, especially custom business cards. There are 27,397,260 business cards printed every day, but with a solid design and the right information, your card could be a great way to earn referrals.

Whether you’re mailing calendars to homes or ordering custom store aisle signs, it’s important not to rule print advertising out of your marketing strategy. The benefits you stand to gain are simply too great to ignore.

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3 Reasons Your Business Should Utilize Commercial Printing Services

commercial printing servicesAt Apple Visual Graphics, we know the importance of creating and producing the right marketing and branding efforts for any type of business. It’s how you make an impression, get people interested in you, and ultimately sell products and services. That’s why we take our commercial printing services so seriously, because we know it’s our clients that we’re representing with every endeavor.

While the world of digital/online marketing and advertising has exploded in recent years, it’s our belief that these avenues should still make up just one part of your overall marketing efforts. Commercial printing services, like the ones we offer, can be a crucial part of any successful marketing campaign.

Here are three reasons that no matter what business you’re in you should utilize commercial printing services.

  1. Nothing Beats Professional Business Cards: Pop-up ads and social media may be the new way of connecting with people online, but there’s something about a traditional business card that has passed the test of time. In fact, there are still approximately 27,397,260 business cards printed every day. A business card not only provides you with something to give to prospective clients and chance met networking opportunities, but it also demonstrates a certain level of professionalism that can go a long way to someone taking the leap to trust you.
  2. Direct Mail Marketing Works: Direct mail marketing is alive and well. Companies spent an estimated $44.5 billion on direct mail marketing in the U.S. in 2014 alone, which tells you just how strong of a market it still is. It’s one of the best ways to get your content right in front of the people you want to see it the most.
  3. High Quality, Creative Print Stands Out: We see so much on screens these days. But when you actually see a real-life advertisement created through our commercial printing services it really stands out. These sort of high quality materials can make a lasting impression on someone, or thousands of someones. For example, about 84% of Americans will retain a company’s name when they receive promotional gifts with that company’s logo on it. That’s just one benefit of printed materials to keep in mind when working on your next marketing project.

Even though the world is getting more digital by the day, there will always be a place for things like direct mail marketing. And that’s just one of the ways that commercial printing services can help give you a leg up on the competition. Contact us today to find out more.

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3 Possible Examples of When to Use Offset Custom Printing Services

custom printing services

Advertising and marketing are big parts of any successful business, which is why it’s no wonder that in the U.S., companies spent an estimated $44.5 billion on direct mail marketing alone in 2014. Creating, producing, and distributing this kind of promotional and informational material can be a great strategy for virtually any type of company, but you’re going to need quality custom printing services at your disposal.

When it comes to custom printing services, Apple Visual Graphics has the skills, materials, and equipment you need to take your business and marketing efforts to the next level. We offer two main types of printing services: digital printing and offset printing.

Because offset custom printing services are often difficult for people to understand at first glance, here are a couple of real-world examples of when it might be a good idea to invest in custom printing services.

  1. New Logo Design: There are approximately 27,397,260 business cards printed each day, each of which has important information and branding. If any of that info or branding changes, you’re going to need new business cards, which is often the case when a company changes its logo. Once you’ve come up with a new logo, though, chances are you won’t be changing it again very soon. Not only would this be impractical, but it might confuse your customers! Offset custom printing services can have your logo design available at a moment’s notice for various types of advertising and material.
  2. Annual Promotional Event: Although you can’t include the actual date of the event, if you’re consistently putting out the same type of material for an event/promotion every year, you might as well keep it in offset stock and simply change the date.
  3. Basic/Introductory Material: No matter what business you’re in, you probably have some type of brochure/informational material that you can hand to people if they want an “elevator pitch” of what it is you do. In fact, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication, so having something physical is important. Unless you plan on changing your offerings/services in the near future, this is something that can be created through offset printing and kept by Apple Visual Graphics for anytime you need more of them replenished.

Offset printing services can be incredibly useful and efficient for materials you know you’ll be using for the foreseeable future. These are just a couple of ideas to think about to help better understand why you might want to invest in this form of printing.

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3 Printing Services the Experts at Apple Visual Graphics Can Provide

printing services

Apple Visual Graphics is one of the leading printing services New York City has to offer for a variety of reasons. First and foremost, our team of professionals work tirelessly to produce the exact prints and visuals our customers want. Another aspect that makes us one of the best printing services around is our wide variety of products and services.

Many printing companies will try and force clients to fit their cookie-cutter options and standard services, but not at Apple Visual Graphics. We work with you to come up with the design, product, and options you want. Here are three printing services Apple visual Graphics has to offer that you should consider.

  1. Digital Printing: Approximately 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication, which is where our digital printing services can come in handy. Whether it’s a photo you want enlarged to use for a promotional poster or used for brochures that need to be created our digital printing service is quickly becoming one of our most popular in today’s digital age.
  2. Vehicle Wraps: While many people use our vehicle wraps for decorative/personal preferences, they’re also a great way to advertise and promote your business simply by driving the company vehicle. Approximately 48% of those polled in a recent survey viewed car wraps as the most unique advertising medium available. Once you pay for the upfront cost of the wrap, you essentially get a free, mobile billboard everywhere you go!
  3. Banner Printing: One of the most classic forms of advertising, there’s a reason why billboards and banner advertisements is still around. Not only is it big and right in front of people’s faces, but it’s one of the least expensive routes of advertising, too. In fact, outdoor advertising (such as outdoor banners) costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements, on average. Talk about getting more muck for your buck!

Come check out all of our amazing, versatile printing services today and discover how easy (and inexpensive) it can be to get your business branding on the right track.

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How 3-D Printing is Changing the Way We Eat

printing companies nycThe printing industry has changed quite a bit in the last decade or so. So much so that digital printing companies all over the world are producing new innovations to the industry all the time. Of small businesses that were surveyed, 76% accounted both print and digital communication as their ideal marketing strategy. Direct mail marketing made up $44.5 billion for U.S. companies in 2014.

With advertising being such a big part of any company’s marketing budget, it is important for companies to find new ways of standing out from the crowd. One unsuspecting business is using the latest in printing services to provide customers with a whole new shopping experience.

New York-based Dylan’s Candy Bar has taken printing to a new level. The candy bar recently partnered with Katjes Magic Candy Factory to launch the first custom 3-D gummy candy printer in the United States.

Customers will have the option of using a photo to create a unique batch of gummy candies in about five minutes. They can also customize one of more than 100 drawings as well as sketch their own shape, word, or name.

Best of all, the gummy candies are gluten-free and dairy-free. This is because they are made from natural fruit and vegetable extracts, which is different from the traditional gelatin that is often used to make gummies. There are currently eight flavors and colors to choose from, but more are expected to be added.

This kind of innovative technology will have New York city printing services and printing companies everywhere looking for new ways to use similar technology to market products and services. Once it gains enough attention, customers will be looking for what printing companies NYC has to service their needs.

Although 3-D printing is not always offered by many commercial printing companies, the best printing companies NYC has should have access to this technology. For the 62% of Americans who find joy in checking their mailboxes each day, the surprise of an edible 3-D treat could be an effective way to connect with potential customers.

Currently, Dylan’s Candy Bar has the exclusive rights for U.S. retail and online sales using the Magic Candy Factory machines but, in due time, it will not be long before printing companies begin implementing edibles from 3D printers in non-traditional ways.

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