Sales sheets are similar to brochures, in many respects, but they also have some key advantages, over brochures, in many situations. At many trade shows and in meetings with potential clients, sale sheets tend to be preferred over brochures.
Brochures are useful, but they tend to be perceived as a tool that is trying to sell information or products to clients. Studies have shown that sales sheets are perceived as more straightforward, than brochures, and the single, flat paper format of sales sheets makes them easy to transport, display and distribute. They provide all of the information that clients and potential partners need about your company and professional services, and, because of this, are also ideal forms to leave behind at sales appointments, or to include in correspondence or deliveries to clients.
Apple Visual Graphics allows customers to customize the size and paper used in sales sheets, and offers die cut, perforation, embossing and foiling options.