Category Archives: interpreting advertisements

Most ads are more than just a pretty face. See what it all means.

The 5 Essential Elements of a Print Ad

Wide format printing can make a big impact when it comes to branding your business and drawing in new customers. Luckily, business printing services are making it increasingly easy to print custom wall graphics, advertising banners and large posters. Despite the prevalence of Internet marketing, 76% of small businesses report that their ideal marketing campaign includes both digital and print strategies.

The other good news is that business printing services are surprisingly affordable, even for small businesses on a tight budget. But if you’re too small to have in-house graphic designers and copywriters, how will you design your ads? There are many factors that go into designing high-impact print advertising, but these are the five elements you should always make sure are on your ad when you’re getting started:

  1. Your Company’s Name:

    Big companies can get away with omitting their names, using only a logo or distinctive design to let consumers know whose ad they’re looking at (think of Apple ads). But if you’re a small business, don’t be tempted to make your ad overly mysterious. The intent of advertising is to get your name out there.

  2. What Your Business Does:

    You may think this is made obvious by your business’s name if it’s something like Brooklyn Auto Repair or Banner Printing NYC. But make sure your viewers walk away with a clear representation of the services you provide. You don’t want to clutter up the ad with too much copy — the larger ad space afforded by wide format printing should be used for larger font sizes, eye-catching visuals and white space — so come up with multiple examples and test them on several people to see which makes the most sense using the fewest words.

  3. A Call to Action:

    A call to action, in marketing, is a direct instruction given to the viewer. The classic example of a CTA is “Call Today!,” but you can be a little more creative. Just make sure you’re telling your viewers what they should be doing after they see your ad.

  4. Contact Information:

    If you’re calling your potential customers to action, make sure they know where to call. QR codes and similar technologies can be a convenient way to help your customers find you (since they can scan the code with their smartphones and be taken directly to your website), but don’t forget that these codes sometimes fail to work. At the very least, include a phone number and web address.

  5. Supporting Visual Elements:

    Potential customers on the move won’t spend too long looking at your ad, particularly if it’s a large format ad placed outside. Visual elements are the best way to maximize your impact, so choose something with bold colors, leaving plenty of white space so the viewer can focus.

Depending on the business printing services you choose, your print company may be able to provide you with some advice as well. And digital printing — which uses a process more like your home or office printer on a larger scale, rather than creating custom plates and layering inks as in traditional offset printing — allows for affordable printing of smaller runs. So if you’re supplementing your wide format ads with smaller pieces, take advantage of this opportunity by trying a few different strategies to figure out what type of print advertising is most effective for your small business.

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Three Tips to Help You Stop Passersby in Their Tracks With Winning Window Displays

Store window displays can either make or break a sale. They can determine whether or not a passerby keeps on walking or decides to check out your store. Yet, many business owners hardly make any attempts at creating store window displays, because it either costs too much money, or takes too much time, or is just too difficult to do.

Despite what these naysayers claim, store window displays can be an affordable, easy way to market your business. You just need to know how to make one properly. Here are a few tips to help.

Tell a Story
Fall is just around the corner, and it’d be easy to just grab a bunch of pumpkin, apple, and leaf window clings, but that’s too boring. It won’t catch anyone’s eye. Instead, tell a story with some props for window displays. For example, your little clothing boutique might show off a mannequin raking leaves in your new fall line.

Use Custom Window Graphics to Quickly Get a Point Across
One of the best window displays ideas out there is to use window graphics to get a point across. You can digitally print an attractive graphic that succinctly tells people about your new sale, or new line of products. What’s more, it’s also very cost-efficient. Digital printing allows for a lower minimum quality, which means it’s more affordable and has a faster turnaround time.

Remember the Elements of Well Put Together Store Window Displays
There are certain elements of store window displays that you can use to create a scene that will stop people in their tracks. As you’re designing a scene, keep in mind the balance, object size, color, focal point, lighting, and simplicity. An asymmetrical balance is more eye-catching than a symmetrical one. Put the biggest objects in the store window displays in first. Use color to set the tone. Choose a point where you want the props, signage and products to come together as the focal point. Use lighting to accent this point. And at the end of it all, make sure you don’t overdo it — keep your store window displays simple.

With these tips, you’ll not only stop passersby dead in their tracks, you’ll get them to come in and buy something. If you have any questions, feel free to ask in the comments.

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Three Ways to Improve Your Window Displays!

Creating an awesome display isn’t tough to do — you just need to use the right props for window displays in the right way. Here are a few tips to help.

Make Sure the Things You Want Displayed Are at Eye Level
The human eye is naturally drawn to things on its own level — not above or below it. Although this sounds like common sense, many business owners display their products on the bottom of their window, where it will not be noticed.

One way to get your products at eye level is to stack smaller products on top of bigger ones. You could also get a coffee table to bring things closer to eye level, or dress up some empty boxes with a nice linen, or branded covering, and use those to show your products off at eye level.

Use Props For Window Displays to Tell a Story
Using the right props for window displays can make a big difference. They can help catch the eyes of passersby, and also make your products look even more enticing. The key is to get props for window displays that will communicate a message. For example, if you wanted to show off your new spring line of clothes, you could get an old bicycle and make it look like your mannequins were taking it out for a ride. Get props for window displays that can help you tell a story of sorts, something that allows passersby to put themselves into the situation.

Make Sure It’s Well Lit 
What good is your display if no one can see it? Light is a crucial part of your window display, and there are a couple ways that you can make sure your display is well lit. First, you can discretely hide the lights above or below the window, so that passersby don’t notice the source. The other way is to organically incorporate lighting into the scene. You could create a living room setting for your mannequins, and then have use a lamp not only as one of your props for window displays, but to also help light things up.

Of all the outdoor advertising ideas out there, store window displays have always been, and likely will always be the best. With the right outdoor advertising signs and props for window displays, business owners can entice prospects into their business and convert these impulsive business leads into sales.

Hopefully now that you’ve read about some ways to optimize your window displays, you have a few window display ideas of your own. If you’d like to share them, or have any questions, feel free to leave a comment.

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Three Secret Ways to Make Direct Mailers That Lead to Direct Profits

Despite what naysayers claim, the Internet age has not killed direct mail marketing. The art of using digital printing services to send custom mailers directly to potential customers is alive and well. In fact, businesses spent $47.8 billion on direct mail marketing in 2011. Not only that, but digital printing companies expect spending on direct mail marketing to have increased by 3.6% by the end of 2014.

The reason marketers still rely so heavily on digital printing services is simple: direct mail marketing works. Compared to emails sent to previous customers, direct mail marketing is 30 times more likely to receive a response. What’s more, a company that spends about $167 on direct mail marketing can expect to see $2,095 back in sales.

All this being said, success is not guaranteed. The key to making direct mail marketing work lies in the mailer itself. Believe it or not, 94% of customers will judge a mailer by its physical appearance, making an unconscious judgement of your business in as little as 90 seconds. You can’t simply send out a regular old postcard and expect it to bring customers in.

Thankfully, digital printing services have tons of customizable options. Here are a few tips to help you make direct mailers that will work.

Shape & Size
Most direct mailers are based around standard sizes, which means that you can set your self apart by having digital printing services to create mailers that are oddly formatted and shaped. If something literally sticks out in a person’s mailbox, it’s more likely to stick out in their memory.

You could say that color is pretty important when you consider the fact that 62% to 90% of a person’s judgement is based on the mailer’s color. In fact, having digital printing services add full color to your mailers can increase their response rate by 45% of more.

It’s not enough to have digital printing services make your mailers stick out to the eye — they should stick out in a person’s hand, too. Digital printing services have tons of custom applications, like special paper, finishes, unusual printing surfaces, and more that can all make a mailer more interactive. If the mailer looks good and feels unique, it’s practically screaming for attention.

Using custom label printing to send personally addressed marketing mailers to potential customers is a great way to increase revenues and generate a buzz about your business. You might even say that direct mail marketing leads to direct profits.

If you have any questions about how a digital printing company can help you get the word out about your business in the most cost effective way possible, feel free to ask in the comments.

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Five Things to Consider When Designing the Menu for Your Restaurant

The menu is the first thing that customers look at when they visit your restaurant. An attractive menu can really make a good impression of your restaurant on your customers’ mind.

Here are five things you should consider when designing a menu to make it attractive as well as functional.

  • Match menu with your restaurant’s theme

Your menu represents your restaurant. Therefore, make sure you choose colors, fonts, logos and images based on the theme of your restaurant, and most importantly based on the kind of food you serve at your restaurant.

  •  Arrange items strategically

When designing the menu, arrange the items based on categories. For instance,                     you may first begin with appetizers followed by main entrees and end with                             desserts and beverages.

  • Use quality graphics

If you are planning to include pictures of your dishes in the menu, make sure the                 photographs are of good quality, because they make the food look more                                   appetizing. Sometimes, it is better to leave the menu without any pictures,                             because when the real food arrives and if it does not resemble the picture, it                           might leave the customers upset.

  • Don’t go overboard

Do not clutter the menu with lots of pictures and descriptions. The menu should                     have more of blank space and customers should be able to read clearly all the                         items you are offering.

  •  Include inserts for special offers

Finally, when designing a menu, remember to include inserts for special offers                       and promotions. This is likely to attract the customers.


Having an attractive menu makes your restaurant more memorable by your customers. Take help of a professional digital printing company to ensure the menu looks captivating and compelling.

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