Category Archives: Informative

Why Use Duratrans?

Duratrans are lighted displays originally created by Kodak that offer companies a unique, vibrant alternative for advertising their brand, products or services. Many companies choose to use Duratrans, in addition to custom banners and poster printing services, to have a complete, well-rounded advertising campaign. Here are several reasons why you should consider using Duratrans in your next advertising or branding campaign:

  • The Duratrans light box displays were created to showcase large-format, full-color photographic pieces. The light passes through the image, making the entire sheet glow. The colors look more vibrant, the entire image stands out to passers-by, and the advertisement can be changed out so you can keep your marketing current.
  • The Duratrans boxes are able to offer such high quality images because they print with a resolution as high as 4000 dpi, and the pixel size is very small. The Duratrans sheets are printed using a process similar to stochastic screening, resulting in crisp edges in your image, smoother color transitions, and better details.
  • Duratrans has a higher life expectancy than other similar technologies, allowing you to use the same image, either for a long time, or many times over, again.
  • The technologies used to print Duratrans images use higher saturation in the colors and greater opacity in the color black, resulting in crisp, sharp images that have depth and shadow to them in addition to light. Whether you want to light your entire image or just a small, relevant section, Duratrans is the perfect choice for you.
  • Duratrans can be put to many uses, including public marketing and advertising, fine art, educational displays, maps and other such location services, trade shot displays or demonstrations and more. You also have the freedom to change how you use your display once you purchase it.
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Don’t Forget Your Windows

One product of offset printing that is particularly useful in branding and marketing campaigns is the vehicle wrap. This type of marketing is often underutilized or poorly designed, but, when used properly, they can bring an astounding amount of business to your company, for several reasons.

People begin to grow slightly immune to the more common types of advertising that they see every day. Take billboards, for instance. While they are still very useful, they are not as useful as they once were, since people have become accustomed to them and often choose not to read them. When a car passes someone on the freeway with a custom vehicle wrap advertising your company, products or services, though, people instantly take note and read the information. Since we aren’t as used to seeing advertisements on cars, we are more likely to take note and pay attention to the information being presented.

Also, since cars are mobile, they also act as a moving billboard, which allows them to reach many more customers than advertisements that are stationary do. This is especially true in big cities like New York, where each block contains several hundred potential customers. Being able to drive your ad buy many different blocks can be very beneficial. This being said, a car wrap that is poorly designed will be no more effective than a poorly designed billboard. Make sure your wraps are vivid, catchy, and visually appealing.

In planning your next marketing campaign or expanding your branding campaign, make sure you still order custom banners and custom posters, but also consider diversifying your ads and purchasing several vehicle wraps to place on your car oryour company cars, or to pay customers to place on their cars.

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Why Use Offset Printing

Offset printing is a type of printing that involves transferring an image from a rubber-blanketed metal cylinder to the paper instead of printing surface, and there are several advantages to offset printing that make it preferable to digital printing in several situations. Here are a few of those advantages.

  • While digital printing is a bit faster and cheaper, offset printing still yields the best results. The computer-to-plate and then plate-to-paper process is incredibly precise, which helps to minimize, if not eliminate entirely, any blurring or smearing.
  • This technology is slightly more versatile, which means you have more choices as far as print materials. This includes specialized inks, added finishes, different types of printer and custom sized paper.
  • Since this technology uses many different colors of ink, it can color match exactly to almost any color. Digital printing uses a blend of four colors for every print, meaning the color matching isn’t quite the same as it is with offset printing.
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Another Way to Target Tourists

In addition to utilizing a postcard printing service to make summer postcards, you could also order and install a new line of taxi toppers to target the tourists visiting your city throughout the summer. These are a perfect way to reach the summer market, as people who are from out of town tend to rely on taxicabs as one of their main methods of transportation.

In cities like New York, the taxi topper tents are illuminated, allowing your ad to stand out during the day, but to shine even brighter at night when more people are out attending a Broadway show or enjoying the Brooklyn nightlife.

You may also want to consider posting custom posters near car rental agencies, since these tend to be a second mode of transportation for tourists. However you decide to target this new, temporary summer audience though, make sure you design your new marketing so that the images are sleek, summer appropriate and will give potential customers all of the information they need quickly and simply.

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Target Tourists

With summer in full swing, tourists are flocking to big cities for vacations in larger numbers, as are college students who managed to land internships in the city. This means you might want to change your target audience slightly to include tourists.

One ideal way to target the influx of people is by utilizing a postcard printing service and making your postcards available in several tourist heavy locations. For instance, if you live in New York City, try making a deal with one of several tourist locations, like Ellis Island or Carnegie Hall, where you pay them to sell your postcards or let you place them as free items in the lobby.

You could also design custom posters advertising your new postcards, with a number to text or a website to visit where tourists can get postcards for a fee or for free. Postcards are portable, attractive souvenirs, and are a perfect way to target the summer influx of tourists.

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