Category Archives: Newsletter

Brochures vs. Sales Sheets

Both brochures and sales sheets can be useful, but each tends to be more useful in different situations. It’s good to know a little bit more about each before deciding which to design and order.

Often, sales sheets and brochures have similar information in them, but they are presented and perceived differently. Brochures tend to be folded, providing for a different design, and handed out in less formal settings – like at industry shows and other events. Sales Sheets are usually one flat piece of paper and are given out at trade shows and to potential clients and partners at meetings.

Since sales sheets are often flat and unfolded, they are easy to transport. They also don’t carry the stigma that you would find with brochures. Whereas potential partners and customers may see a brochure as advertising, they are more likely to see a sales sheet as information.

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Capture an Artsy Audience with Custom Wallpaper and Mural Printing

Murals are a great way to advertise because not only are they entirely adaptive and customizable, but they also work for almost any industry in a huge range of settings. They can combine art and beauty with an advertising message and reach potential customers in a more subtle, friendly way than other more in-your-face types of advertisements. They are particularly effective on those with more artistic interests and younger people.

If you don’t own a business and are merely looking to decorate your home, murals and large custom wallpapers can also be created as the centerpiece for any room in your home. Murals such as these are durable and provide unique, relatively inexpensive decoration that kids and adults alike will enjoy. They are also safe for children since they can’t fall or be pulled off the wall, and since color and size can be customized, you can create a work of art that exactly suits your needs.

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How Postcards Can Improve Mailing Campaign Success

Several characteristics of postcards make them a great tool for businesses, and many businesses have found more success with postcards than other types of correspondence.

First, the customer doesn’t have to open anything. Envelopes are easy to toss without opening, since they are viewed as junk mail, and emails are similarly easy to delete. With postcards, though — when customers take their mail out of the mail box and look at it — they already have an idea of the message, since they look at the message directly, and not an envelope. They may still be discarded, but the message is received, first.

They are also one of the most versatile, adaptable methods of communication and advertising, since they can be adapted for sale announcements, coupons, short or long campaigns, and much more. They can also be given out to customers for personal use, thus promoting your business and establishing your brand.

Apple Visual Graphics offers postcards in custom shapes, with foiling, perforation, lamination, die cutting, and more. Call, today, for a quote and more information.

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Options for Durable, Professional In-Store Posters

Information that is going to be displayed in-store needs to be printed on material that is thick, professional-looking and durable, and Apple Visual Graphics offers several options, when it comes to creating lasting, in-store posters.

The first option involves ceiling danglers. These are perfect for holiday advertising or other information, such as aisle inventories in grocery stores, and, since they are hung high enough that people can’t touch them, they don’t need to be made from material that is super-durable and expensive. They are simple, inexpensive and arrive quickly after they are ordered.

Another option is Direct to Board printing, which prints information directly onto a selection of foam, card stock and Masonite mounting materials, instead of printing it on paper and gluing it onto these materials. By printing directly on sturdy materials, your posters will stand up longer and look more professional.

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Bus Shelter Advertising is Another Unique Method to Brand

Advertising on bus shelters can often be more effective, than on billboards, because there is a captive audience with nothing better to do than read the ads around them while they are waiting for public transportation. Since people spend more time looking at these advertisements, you have a great opportunity to write longer ads and create a longer message that will create a lasting impression.

Another advantage here lies in the fact that you can access specific information about your audience and thus customize your advertising for that demographic. Bus shelter ads can be combined with other types of advertising, to create a very successful ad campaign, such as taxi top ads or posters on other types of public transportation, like on the subway or on buses. This way you target the same demographic with complementary advertising, to reinforce your message.

Since Apple Visual Graphics is a local New York company, we know all of the local sizes and regulations and can make expanding into this type of advertising easy.

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