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Category Archives: Informative

Update your Menus

If you own a restaurant or food service business, this is for you! With spring finally warming and summer drawing near, it’s the perfect time to remove some of those heavier winter items on your menu and make room for lighter, colder foods like cold soup or smaller sandwiches.

Take a look at your menus and ask yourself honestly if it’s time for an update. Even if your menus are still in pretty good condition, you may want to consider updating the items you offer for spring. By updating your menus, you can please loyal customers and also attract new customers.

If your old menus are still in good shape, you may want to keep hold of them and bring them back out again when the weather starts to cool.  Many restaurant owners find that people appreciate the new options in different seasons, and are more inclined to recommend their friends to eat at your restaurant as well. Whether you want a tri-fold menu or you prefer to use our booklet printing service for a longer menu, we’ve got the skills and machinery to print the menus you are looking for.

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Different Brochure Folds

In designing your company’s new brochures with the help of a brochure maker, there are a range of different folds you can choose between. Most people tend to thing of either the typical rack card brochure, or a two or three-panel roll fold, but there are almost three times the amount of possibilities, and each fold can help you say different things in your brochure.

Past three panels, there are several folding options of four panel brochures, and you should consider the natural design possibilities of each when deciding which to use. For example, the four-panel gatefold enables people to pull back two panels to see a main image on the center two panels behind. If you want a larger image though, you can use a 4-panel accordion fold so that customers open the entire brochure and have a small poster of information.

Many four-panel brochures, if designed well, can be transformed into posters with charts or visually interesting designs and more. This encourages people to hold on to your brochure and remember your company.

When you sit down to design your brochure, begin by asking yourself what you would like to say, and how each fold can help you convey that message before making your choice.

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Creative Brochure Design Ideas

Brochures are a very valuable advertising and marketing tool, and when ordered from an economic, quality brochure maker, they give companies an inexpensive but effective method to reach customers. Here are some design ideas to help you while you are compiling your company’s next brochure.

  • Simplicity – This doesn’t mean that you have to design a minimalist brochure, but it does mean that you should eliminate any distracting elements on your design. You want people to get to the message easily, not be distracted by a handful of decorative design elements that do little but detract from the point.
  • Color - When possible, print your brochure in color. You can use black and white effectively, but color is much more likely to catch people’s eyes than simple black and white is.
  • Illustrations: Using photos, diagrams and drawings are important since they help hold focus and break up the text on your brochure. Play around with placement as well – it’s okay if photos are only part on the page as long as it looks good and the relevant portion of the photo is on the brochure.
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Installation Experts Help Even After Delivery

In addition to helping you design your printed product, ensuring that it is custom fitted to fit your needs and printing it with expert precision and care, the staff at Apple Visual Graphics also includes installation experts who will help you install your order once it is finished.

Whether you’ve ordered vehicle wraps, taxi toppers, table tents or other products that may need installation or assembly, our talented staff will help guide you through the process to ensure that you are happy with the installation. We have found after years of service that the small things, like following up, make the biggest difference with customers, and we try to be as accommodating as possible. So whether you have a big question, such as how to install a vehicle wrap in the first place, or your question is smaller, like will you be able to remove the vehicle wrap later, feel free to give us a call and we will do our best to answer your question.

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Does Custom Cutting Make a Big Difference?

If you are ordering a product for a space that is a unique shape or size, such as a car or a building wrap or even an oddly sized billboard, custom cutting is usually a must. Ordering your product custom cut will make it look neat and professional once it’s applied, and it also allows customers to look at the actual message instead of becoming preoccupied with the poor fit.

In fact, many people underestimate how distracting a poor fit can be. If there are wrinkles or the product is too small or too long in certain parts and clearly wasn’t made for the space, customers will either only notice the flaws or they will remember your company for having a poor ad, regardless of the quality of the content.

Even though custom cutting costs a little bit more, you will find the extra expense is worth it in the end.

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