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“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

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Design and Print Help

Apple Visual Graphics doesn’t just offer digital printing services to print all of your custom posters, custom banners, and other wide set printing materials. We also offer assistance designing and optimizing your material for many different types of printed advertisements, ranging from scaffolding wraps, to commuter cards, and beyond.

Here are a few of the ways in which we provide the best customer service by helping you create a product you can be proud of:

  • Image Sizing: One of the biggest problems with printed advertisements is having photos that are incorrectly sized or converted, leading to pictures that are pixilated and difficult to read. Our printing experts can take existing images and designs and convert them to the right dimensions for many different printed objects. If they are too small, they can help you brainstorm to create an image that is large enough or of high enough quality to print.
  • Design Help: Our printing experts have experience in designing print ads and marketing materials, and can help guide you when you are designing a new product. This includes help with graphic design, fonts, placement, and more. If you are in a rut, call and speak to an expert for help.
  • Finishes Suggestions: There are many different finishes and paper options, including additional cut outs, laminations, foils, and more. Our experts know the best uses for each, and can help guide you to the best options for your printed materials. This will ensure that your materials look classy instead of messy or over-the-top.
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More Menu Printing Tips

In our previous blog, we provided several tips for menu printing, including how to optimize your offset printing and wide format printing takeout menus. These included using a variety of high quality images, organizing your menu items in a logical, easy-to-follow manner, keeping it simple, and including coupons on the bottom of take out menus.

Here are a few more tips for creating the best menus possible:

  • Informative: Make sure you include all relevant contact information and other necessary information in a clear spot on your menu. This includes phone numbers, addresses, hours, types of payment that you accept, and more. If people can’t contact or find your restaurant, they aren’t going to patronize it.
  • Fridge It: Get people to put your menu on their fridge by including a local sporting calendar or calendar of events. People are more likely to keep your menu if it tells them what you offer and also gives pertinent information.
  • Claim to Fame: Make sure you include a claim to fame or a well-crafted origin story on your menu. These elements help make your menu more personable, and make your establishment seem friendlier to customers. Your claim doesn’t even have to be the most significant or impressive; it’s more important that you have a semi-decent one included.
  • Hire Help: Don’t try to design your menu if you don’t have any experience with graphic design. You will have a much more successful menu if you pay a little bit for professional help.
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Printed Materials for Your Revamped Branding Campaign

Whether you are branding your company for the first time, you are rebranding your business, or you are looking to strengthen your brand, printed materials will serve a large purpose in your campaign. Once you have your company message crafted, you have chosen your fonts, logo, colors, target audience, and emotions, you need to apply all of these in printed materials in a manner that is cohesive and which will ultimately be successful.

Here are some of the best branding materials to invest in for your new campaign.

  • Direct Mail: Direct mail campaigns are the perfect way to get your message right into your target audience’s hands. These can include postcards, fliers, booklet printing products, brochure maker products, and more. These materials can do everything from inform about your business, disseminate coupons and sale information, and more.
  • Custom Banners: Banners are a great way to get your image out to thousands of customers, and a great way to promote your events and business. When you are developing a brand, you need to spend money to make money, meaning you have to order slightly more expensive material like banners. Whether you are promoting a new business, a rock show, a festival, or a sales event, a banner is a great way to do so. Make sure you order a state-of-the banner that is high quality and which will last without fading or deteriorating.
  • Press Releases: You need to order company letterhead and stationery to print press releases and other official correspondence to gain status as a professional, credible business. This is especially important for press releases, since these help give you unbiased, third-party validation.
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Types of Offset Printing

Offset printing is one of the most common types of printing used today, with over 40 percent of all printing jobs being produced with this process. Within this category are several different types of printing, including sheet-fed presses and web-fed presses. Before we discuss those, though, let’s go over the basic manner in which offset printing works.

  • Offset printing works by using three cylinders to create an image on a substrate. The first cylinder is mounted with printing plates, inked, and then used to transfer that image to the second cylinder, which reverses and transfers to the third cylinder. By reversing the image so that it is a mirror image, the second cylinder creates an image that will be oriented correctly on the final material. The substrate is mounted on the third cylinder, and, thus, a final product is created.

As with other times of wide format printing or digital printing services, there are multiple methods of offset printing.

  1. Web-fed offset printing works by feeding a single continuous sheet of paper into the rolls of the offset printing press. The sheet is cut into individual sheets once the printing has been completed.
  2. Sheet-fed offset printing works where single sheets of paper are fed into the printing press, creating individual, complete products that don’t need to be cut unless di-cutting or other customization is taking place.

This method of printing is precise, affordable and reliable. There are many applications, but advertising brochures, newspapers, books, posters and more are routinely created on offset printing presses. Call Apple Visual Graphics if you have more questions about this process.

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