Whether it’s online or in print, advertising is an important part of running a successful business. In fact, 76% of small businesses report that their advertising strategy encompasses a combination of digital and print media.
Most businesses understand the importance of print advertising, but some industries stand to benefit more than others. If you’re running a business in one of these five industries, it could be time to invest in some custom printed items.
Retail stores are probably some of the biggest users of custom printing services. Often, custom store aisle signs or banners are referred to as the “invisible salesman” of the industry. These types of signs can communicate sales and upcoming events to customers, and store aisle signs have the added benefit of guiding a customer through a shopping experience.
Custom signs are particularly beneficial to this industry in several different ways. First, outdoor signage can grab the attention of potential customers. More importantly, a custom design on a menu or sign inside the restaurant can encourage a customer to purchase a particular item and hopefully return to the restaurant again and again.
Gas Stations and Convenience Stores
While gas stations and convenience stores can be separate businesses, they’re often combined and have a symbiotic relationship, especially when it comes to print advertising. If a sign or ad promotes the gas station, it automatically promotes the attached convenience store as well.
Auto Repair Shops
At some point, everyone needs their car repaired. This industry is one that can reap multiple benefits from custom print advertising, especially in the form of promotional gifts like calendars. Branded promotional calendars are a particularly good choice for auto shops, as they can provide helpful reminders on when to schedule routine auto maintenance. Not only that, but on average consumers keep promotional calendars for all 12 months of the year.
Small Community Banks
Small banks are often the cornerstone of a community, but they stand to benefit from custom printed items just as much as any other business, especially custom business cards. There are 27,397,260 business cards printed every day, but with a solid design and the right information, your card could be a great way to earn referrals.
Whether you’re mailing calendars to homes or ordering custom store aisle signs, it’s important not to rule print advertising out of your marketing strategy. The benefits you stand to gain are simply too great to ignore.