If you are thinking about starting a business, then advertising is probably on your mind. With the turn towards social media, search engine optimization, and other online marketing techniques, you may think that the printed format is becoming obsolete. Sure, it’s not used as often as it used to be, but there is definitely still a place for it in today’s market. Approximately 76% of small business stated that their marketing strategies included both printed and digital communications to attract customers. If you limit yourself to online marketing, you could miss out on whole audiences of people. People still pay attention to large format printing, wide format printing, and other types of printing. Just because the Internet is around doesn’t mean that people now ignore the world around them. Here are a few things that are better printed:
- Direct Mail
As mentioned above, if you only use the Internet to market your business, then there’ll be a whole generation of people who will never hear about your business or company. The current generation is the only one who admits to solely using the Internet, but older generations still pay attention to their direct mail.
Invest in brochures and flyers. These will make audiences aware of the fact that your business even exists. Once they know that, they might search for you online. However, a person’s first introduction to a new business is often the result of a flyer or business card.
- Business Cards
Around 27,397,260 business cards are printed every day in the United States. In other words, they are still very much in use. Many people keep business cards for future reference, and a lot of restaurants will have a ‘business card draw’ where business men throw their cards in a jar and one is picked at random for a prize. When talking to someone about your business, you should always have a business card handy. No one is going to throw away your card in front of you. Even if they plan to later, chances are they’ll put it in their back pocket first, and later on, when they are cleaning out their pockets, they’ll find it and remember you. Best case scenario, they’ll keep it and plan to visit your company in the near future.
It looks extremely unprofessional to be talking about your business and then have to write down your phone number or website on a piece of paper for them. Having the information all ready to go shows that you are prepared, organized, and believe in your business.
Signs and banners and other outdoor advertising cost 80% less than TV ads, 60% less than an ad in the newspaper and 50% less than airing an ad on the radio. Large format printing is one of the most effective marketing strategies. Billboards, banners, and the like are all over town. Having a large format printing sign above your physical store will also attract attention as people drive by. Banner printing is helpful, because you can hang a banner in your shop window, drive a car decal banner around, or have several banners hung in different areas of the city.
These are just a few of the ways large format printing, digital printing, and custom printing can benefit your company. Don’t understand the power of printed advertisements. It’s a scientific fact that even if a person does not consciously acknowledge a certain something has been seen, it will be stored in their brain for later use. For example, if you have a huge sign on the side of the freeway about your car wash, the consumer may never realize he or she has seen it. However, the next time they need a car wash, they’ll realize that they had seen a sign somewhere for one and will begin to keep an eye out for it.
If you keep a healthy balance between printed material and online material, you’ll be able to reach both target audiences with practically no problem. Email marketing and social media have their place but, so do physical fliers.