Monthly Archives: August 2016

Printing Doesn’t Have to Be a Hassle: Benefits of Using Digital Printing Services

printing servicesOn average, customers will keep promotional calendars for all 12 months of the year. However, printing all of those calendars in-house may be a daunting task.

Not only is in-house printing a long task, it can be a difficult one. From running out of supplies to printer jams, it may seem like the machines are out to get you. However, digital printing services can put an end to that, and here’s how.

More Cost Efficient

The truth is that digital printing companies have all of the necessary supplies at their location for any printing job. Where in-house and offset printing require extra expenses and often produce excess product that ends up being a waste. Digital printing services, however, print exactly how much you need at an affordable price so you can save money and storage space.

High Quality

If you hire a digital printing company, one thing you’re absolutely sure to get is high-quality products. Because these companies specialize in digital printing, they have the best equipment and supplies on the market. Need an outdoor sign designed and printed? Not only does it cost 60% less than a newspaper ad, it’s guaranteed to be of the absolute highest quality when a digital printing service is responsible for creating it.

More Options

In-house printing often leaves you with limited options as far as how much you can print and what kind of quality you can produce. However, digital printing services have countless options for you to choose from, and should be able to print whatever you might need.

Environmentally Friendly

While not printing excess materials can save you storage space, it can also save some trees. By not producing as much paper waste, fewer trees need to be cut down to provide materials for your extra products in addition to the over 27 million business cards printed daily.

If you need signs or pamphlets printed, digital printing services are definitely the way to go. Struggling with in-house printers can often feel like a nightmare, but digital printing services are there to get the job done quickly and done right.

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5 Industries That Can Benefit the Most From Custom Printed Signs

store aisle signs

Whether it’s online or in print, advertising is an important part of running a successful business. In fact, 76% of small businesses report that their advertising strategy encompasses a combination of digital and print media.

Most businesses understand the importance of print advertising, but some industries stand to benefit more than others. If you’re running a business in one of these five industries, it could be time to invest in some custom printed items.

Retail Stores
Retail stores are probably some of the biggest users of custom printing services. Often, custom store aisle signs or banners are referred to as the “invisible salesman” of the industry. These types of signs can communicate sales and upcoming events to customers, and store aisle signs have the added benefit of guiding a customer through a shopping experience.

Custom signs are particularly beneficial to this industry in several different ways. First, outdoor signage can grab the attention of potential customers. More importantly, a custom design on a menu or sign inside the restaurant can encourage a customer to purchase a particular item and hopefully return to the restaurant again and again.

Gas Stations and Convenience Stores
While gas stations and convenience stores can be separate businesses, they’re often combined and have a symbiotic relationship, especially when it comes to print advertising. If a sign or ad promotes the gas station, it automatically promotes the attached convenience store as well.

Auto Repair Shops
At some point, everyone needs their car repaired. This industry is one that can reap multiple benefits from custom print advertising, especially in the form of promotional gifts like calendars. Branded promotional calendars are a particularly good choice for auto shops, as they can provide helpful reminders on when to schedule routine auto maintenance. Not only that, but on average consumers keep promotional calendars for all 12 months of the year.

Small Community Banks
Small banks are often the cornerstone of a community, but they stand to benefit from custom printed items just as much as any other business, especially custom business cards. There are 27,397,260 business cards printed every day, but with a solid design and the right information, your card could be a great way to earn referrals.

Whether you’re mailing calendars to homes or ordering custom store aisle signs, it’s important not to rule print advertising out of your marketing strategy. The benefits you stand to gain are simply too great to ignore.

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