Monthly Archives: May 2016

How 3-D Printing is Changing the Way We Eat

printing companies nycThe printing industry has changed quite a bit in the last decade or so. So much so that digital printing companies all over the world are producing new innovations to the industry all the time. Of small businesses that were surveyed, 76% accounted both print and digital communication as their ideal marketing strategy. Direct mail marketing made up $44.5 billion for U.S. companies in 2014.

With advertising being such a big part of any company’s marketing budget, it is important for companies to find new ways of standing out from the crowd. One unsuspecting business is using the latest in printing services to provide customers with a whole new shopping experience.

New York-based Dylan’s Candy Bar has taken printing to a new level. The candy bar recently partnered with Katjes Magic Candy Factory to launch the first custom 3-D gummy candy printer in the United States.

Customers will have the option of using a photo to create a unique batch of gummy candies in about five minutes. They can also customize one of more than 100 drawings as well as sketch their own shape, word, or name.

Best of all, the gummy candies are gluten-free and dairy-free. This is because they are made from natural fruit and vegetable extracts, which is different from the traditional gelatin that is often used to make gummies. There are currently eight flavors and colors to choose from, but more are expected to be added.

This kind of innovative technology will have New York city printing services and printing companies everywhere looking for new ways to use similar technology to market products and services. Once it gains enough attention, customers will be looking for what printing companies NYC has to service their needs.

Although 3-D printing is not always offered by many commercial printing companies, the best printing companies NYC has should have access to this technology. For the 62% of Americans who find joy in checking their mailboxes each day, the surprise of an edible 3-D treat could be an effective way to connect with potential customers.

Currently, Dylan’s Candy Bar has the exclusive rights for U.S. retail and online sales using the Magic Candy Factory machines but, in due time, it will not be long before printing companies begin implementing edibles from 3D printers in non-traditional ways.

Posted in printing techniques | Comments Off on How 3-D Printing is Changing the Way We Eat

4 Unique Ideas for Large Format Printing

large format printing

So you are a business owner and you are looking to advertise your business and get your name out there. The majority of small businesses — 76% — say their ideal marketing strategy includes both printing and digital communication. Printing is an especially great way to get your name across to the consumers in your direct area, and large format printing is the best method of making yourself known.

But would you like to change up your advertising scheme a little bit? Here are some uses for large format printing that will inspire you to get creative!

CAD drawings
These drawings, typically done by architects and designers, are created with the help of a computer. Then they are usually sent away to a printing company, and it can take days to receive the full package. But if you use a 24-hour rush printing service that uses large format printing, you can get your designs in a matter of hours!

Color Presentations
There is no better way to present something than in a colorful, fun manner. And nothing will grab your employee’s attention than a large mural! This can be used within offices to inform current employees of a trend or project, be used as a way to gain attention for a fundraiser, and to garner new customers through a window display. With large format printing, everything you want to be advertised will be exemplified so you have nothing to lose!

In addition, outdoor advertising is 80% cheaper than other forms of advertising, so you will save money as well.

Car wraps
Who doesn’t enjoy reading vehicle wrap advertisements while stuck at a stop light? They are a great way for a business to advertise themselves as they will gain visibility with potential consumers they may not be able to reach otherwise. Soon, you’ll be known as that hair salon with the pink limo! Or that business with the cool looking van! Plus, 48% of potential customers viewed car wraps as the most unique medium for advertising.

Creative Printing
Want to make a statement when your customers walk in the door? Use large format printing to print something relevant to put on the floor of your business. This could be anything from animal footprints, a waterfall, or a stimulation of a computer game. The options are endless!

Using a large format printer is a great way to make yourself heard, no matter your end goal. If you are interested in large format printing, make sure to contact the experts at Apple Visual Graphics today!

Posted in printing techniques | Comments Off on 4 Unique Ideas for Large Format Printing

Digital Printing: The Future of Advertising

 digital printing companiesIt’s no secret that marketing is a substantial part of any business. Finding effective, creative ways to spread the word about your product is the top challenge for many companies. For years, print communication like direct mail has been popular in the marketing industry. In fact, $44.5 million was spent on direct mail marketing in 2014. Digital communication and digital printing companies have been steadily growing in popularity among marketers. More than three-quarters of small businesses attribute both print and digital communication as their preferred marketing strategies for success.

While many people understand regular printing and how it works, digital printing is still fairly new and is not fully understood by most looking for digital printing companies. Digital printing is a method of printing from a digital-based image onto various types of media.

Digital printing has been increasing in demand for companies and customers seeking to have their content printed from large format, high quality printers. The digital printing services these digital printing companies offer span beyond traditional thinking. For example, car wraps are a growing trend in the marketing industry. Not only are they effective, but they are a more affordable, stand out way for products to gain attention. Almost half of people surveyed agreed that car wraps are the most innovative form of marketing out right now. For this reason, more vehicle wrap companies are being established in places like New York City.

Digital printing is growing more popular each year for several reasons. First, it provides high quality imaging. Even if printing in large quantities, the last print will have the same great quality as the first. Second, its low cost cannot be matched. The equipment used for digital printing continues to become more affordable by the day. New technologies are produced on a regular basis to improve the way digital images are printed making them most cost efficient. Even better is that cost decreases when products are printed in bulk. Lastly, digital printing companies allow for prototyping. The short processing time and lost cost of digital printing allows businesses to create samples before making a final decision on their marketing material.

Everywhere we turn, product images are everywhere, persuading us to take action and buy. Digital printing companies not only see this but provide innovative ways to go further. From the traditional direct mail appeals to more modern approaches like car wraps, digital printing has proven itself to be a valuable asset to any marketing campaign.

Posted in printing techniques | Comments Off on Digital Printing: The Future of Advertising