In this day in age, advertisements are all around us. While ads are great for visibility and promotion, standing out among the sea of large corporations can be a struggle if you are a small business owner. Utilizing an experienced digital printing company is the best way to help your business get noticed. Here are some tips and tricks that — along with the help of a digital printing company — can make you stand out in your printed advertisements.
1. Have a Clear Message
Who are you aiming your ads towards? What information do you want the reader to walk away with? You should consider these questions when creating your message, which is something that should stay constant through all different media types. If you have any questions or need some inspiration, a digital printing company is there to help.
2. Use a Modern Logo and Appropriate Color Scheme
Using a visually appealing logo is important so that your customers remember who you are! Working with an experienced digital printing company is a great way to ensure that you are reaching the right demographic through printing on appropriate media. Streamlining your color scheme with an updated logo is a great way to stand out as a modern brand and to create awareness of your product.
3. Be Creative
Reaching prospective clients is the goal, so creating something unique will be memorable. Promotional gifts with your company’s logo will pack a punch, 84% of Americans say they retain a company’s name when they receive a promotional gift. A digital printing company can put your logo on anything you can think of — stress balls, water bottles, apparel, tech gadgets, and pens are all popular choices. Even promotional calendars are a good idea since consumers are said to keep their calendars for all 12 months. What better way is there than to remind them of your name then every time they glance at the date?
Go outside and put up signs in the neighborhoods around your business. This is a win-win for everyone involved as outdoor advertising is much more noticeable and costs 80% less than ads on television. A digital printing company can advise you on the different types of large format printing including banner printing, barricade wraps, or billboards.
Have a company car? Discuss with a digital printing company your options for a vehicle wrap. You will sure to get noticed and remembered, 48% of those polled viewed car wraps as the most unique advertising medium available!
A digital printing company serves as a wealth of knowledge and expertise for all your printing needs. Contact one today to get started on expanding your business!