Monthly Archives: April 2016

Got Something to Say? How Vehicle Wraps Can Boost Your Companies Profits

Vehicle wrap companies in NYC

It’s no secret the billion dollar marketing industry is ever-thriving. Each day, companies are challenged with finding new ways to connect their message with customers. These days that includes both print and digital communication. In fact, three-quarters of small businesses use a combination of print and digital communication to spread the message about their product or service. Commercial printing companies recognize this and are also faced with the challenge of offering new ways to service clients and communicate these products or services to customers.

Outdoor advertising including outdoor signs are the most affordable of marketing costing on average three-quarters less than television, two-thirds less than newspaper ads, and half as less than radio ads. One of the biggest growing trends in printing is vehicle wraps. Vehicle wraps are a marketing technique in which digital printing is used to cover a vehicle completely in an advertisement making it a mobile billboard. There are many vehicle wrap companies in NYC that service clients from all over and provide this unique marketing technique.

It is said that 84% of Americans remember a company from its logo when they get promotional gifts at things like events. Almost half believe these custom printed items to be a unique way to advertise and choose vehicle wrap companies in NYC to get the job done.

Vehicle wrap companies in NYC service clients that own all kinds of vehicles, from cars to buses. No matter the size, vehicle wrap companies in NYC can make sure a client’s message is large and clear. Whether it’s promoting an event or a product, vehicle wraps are a proven success in the marketing industry. Not only can they effectively market the client’s service or product, but they also reach a large number of people by simply being mobile. The more people who see the ad, the better. The more that continuously see the ad, the more familiar they become with the product or service and are more inclined to contact the client when their product or service becomes of use to them. In an age where people tend to retain images better than words, it is no wonder how vehicle wrap companies in NYC are so successful.

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3 Rules to Follow to Help You Stand Out In Printed Advertisments

digital printing companyIn this day in age, advertisements are all around us. While ads are great for visibility and promotion, standing out among the sea of large corporations can be a struggle if you are a small business owner. Utilizing an experienced digital printing company is the best way to help your business get noticed. Here are some tips and tricks that — along with the help of a digital printing company — can make you stand out in your printed advertisements.

1. Have a Clear Message
Who are you aiming your ads towards? What information do you want the reader to walk away with? You should consider these questions when creating your message, which is something that should stay constant through all different media types. If you have any questions or need some inspiration, a digital printing company is there to help.

2. Use a Modern Logo and Appropriate Color Scheme
Using a visually appealing logo is important so that your customers remember who you are! Working with an experienced digital printing company is a great way to ensure that you are reaching the right demographic through printing on appropriate media. Streamlining your color scheme with an updated logo is a great way to stand out as a modern brand and to create awareness of your product.

3. Be Creative
Reaching prospective clients is the goal, so creating something unique will be memorable. Promotional gifts with your company’s logo will pack a punch, 84% of Americans say they retain a company’s name when they receive a promotional gift. A digital printing company can put your logo on anything you can think of — stress balls, water bottles, apparel, tech gadgets, and pens are all popular choices. Even promotional calendars are a good idea since consumers are said to keep their calendars for all 12 months. What better way is there than to remind them of your name then every time they glance at the date?

Go outside and put up signs in the neighborhoods around your business. This is a win-win for everyone involved as outdoor advertising is much more noticeable and costs 80% less than ads on television. A digital printing company can advise you on the different types of large format printing including banner printing, barricade wraps, or billboards.

Have a company car? Discuss with a digital printing company your options for a vehicle wrap. You will sure to get noticed and remembered, 48% of those polled viewed car wraps as the most unique advertising medium available!

A digital printing company serves as a wealth of knowledge and expertise for all your printing needs. Contact one today to get started on expanding your business!

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