Advertising has grown more advanced than what it once was. With all the digital options available to us, we have even more opportunities for custom advertising campaigns. Old formats like print are still alive today, but the digital revolution we are currently living in is changing the ways print advertising is done. Over 75% of small businesses picture their ideal marketing strategy using a solid combination of both print and digital advertising. Some areas are utilizing these technological innovations a bit more than others. Whether it’s large format printing NYC styles or small format NYC options, New York City is one of the leading cities in the digital print industry.
Large Format Printing
The ability to mass produce custom printing at such a large size has changed the print advertising game completely. Large format printing campaigns can be used for all kinds of advertising and used on all kinds of surfaces. Building and scaffolding barricade wraps, taxi and vehicle wraps, floor mats, giant banners, and ceiling danglers can all be used as large format printing options.
Some of these outdoor advertisements are doing exceptionally well in the advertising industry. Vehicle wraps have been shown to be one of the most effective large format printing marketing strategies, as nearly 50% of people polled said that car wraps are the most unique advertising medium.
Some of these large format printing NYC options can be a bit pricey, but outdoor advertisements have been shown to cost nearly 80% less than advertising on television, about 60% less than traditional newspaper advertisements, and 50% less than ads on the radio.
Small Format Printing NYC
If large format printing NYC advertisements seemed a little too extreme, small format NYC options are still available that do very well. Printing options as simple as printing business cards for your company are still an effective way to market your company. There are still over 25 million business cards being printed each day, so clearly there is a market for it.
No matter how many new technologies have been invented over the last few decades, some traditional advertisements are still thriving. Just two years ago, there was an estimated $44.5 billion spent on direct mail marketing in the United States. Direct mail still works, because it is the most intimate marketing option available to companies (aside from showing up at customer’s houses themselves).
NYC companies have so many options available to them for their advertising and commercial printing needs. Whether it’s large format printing advertisements across buildings or small format business cards showing up in the mail, there are advertising options out there for you.