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Monthly Archives: February 2016

Creative Advertising: How To Get Your Business Name Out There

digital printing servicesWhat do your advertising campaigns say about you? If they’re old and outdated, they’re unlikely to inspire trust and traffic from existing clients, let alone attract more. By utilizing new design principles on old ad methods, you can make your name and logo stick. Consider these advertising ideas, and contact your local digital printing services facility to find out what you can do:

1. Business Cards
As cliche as it might sound, printed businesses cards are a classic move. In fact, in our digital age, the use of business cards is bound to make you stand out more because they’re used less. They’re especially effective if you give them out personally as the result of a one-on-one interaction, because the personal touch will help recipient remember your face and your business. If they do, they’ll dig out your card when they could use your business’s help. To take a creative, modern spin on an old stand-by, pair up with a graphic designer or local digital printing services provider to make some personalized business cards. A perforated card for a divorce lawyer, tiny foam rolls for a yoga mat distributors, or a tiny seed packer for a landscape designer are all innovative ways to stick out in a potential customer’s mind.

2. Vehicle Wrap
Chances are you’ve already seen them around: those colorful decals stuck to cars advertising a company or product. Believe it or not, this mode of advertisement is actually very effective. Of people polled, 48% believed that car wraps were the most unique advertising medium available. The more an advertisement gets noticed, the better for the business! Don’t be afraid to play with this new advertising platform and customize some car wraps to advertise your product.

3. Promotional Materials
It was found that consumers kept promotional calendars for all 12 months of the year on average. When you think about it, calendars are excellent ways to reach the customer. They need a wall calendar, and you get to advertise on their kitchen wall all year for free. About 84% of Americans retain a company’s name if they receive a promotional gift with the company’s logo. Consider exploring other ideas for promotional materials to distribute — beer cozys, ice cream bars, bookmarks, whoopie cushions, hot sauce– and customize them to advertise your specific product.

When it comes to marketing, cover all of your bases and think outside of the box. Design governs a lot of the choices that consumers make. Consider revamping old ideas to make them fresh and new. Digital printing services are available to make your new, innovative advertising materials a reality!

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How Offset Printing Works

offset printing serviceMore than 75% of small business owners describe their ideal marketing strategy as a combination of print and digital communication. Considering that an estimated 84% of consumers retain a company’s name when they see promotional gifts with the company’s logo on it, this approach works well. With an estimated $44.5 billion spent on direct mail marketing in 2014, companies are utilizing old-fashioned methods as well as newfangled marketing techniques.

Picture this: your favorite magazine shows up at your doorstep, as it does every month. But instead of throwing it on the counter for when you get a chance to browse it, you take a moment to absorb the little details that go into making that magazine. The colors, design, words and pictures used are all picked over until perfect, then a series of high-speed machines, two ton rolls of paper, computer, and sharp knives turn it into what shows up at your door.

Offset printing is the process of transferring an inked image from a plate to a rubber blanket and then to the printing surface. Companies that offer offset printing services use this technique to make newspapers, magazines, brochures, stationery, books and much more. But what does the process of offset printing entail?

Creative Process:
Every magazine, newspaper, novel and comic starts as nothing more than a collection of ideas and/or opinions. The design of a newspaper or magazine is meticulously contemplated before the printing process even begins. From inception to completion, these works are a result of the creative process.

Offset Printing Services Process:
Once graphics, colors, designs, words and all other aspects are sorted out and decided upon, it’s time for printing. Also known as offset lithography, this process is based on the concept that ink and water don’t mix. The images or words being printed are put on plates, which are dampened by water. The ink is then placed on the plates, sticking to the image area while the water adheres to the non-image area. The image is then transferred to a rubber blanket and then to paper.

With the help of large printers, computers, and a team of creative people, the offset printing service process results in aspects of the most commonly used household products and forms of entertainment. While offset printing is just one of many forms of printing, it has been around for more than a century and provides a quality image that is unparalleled.

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