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The Importance of Digital Printing Technology in Advertising for Small Businesses

digital printing technology

In the Digital Age, there are more ways to advertise than ever before. Recent scientific advancements have made digital printing technology a front-runner for effective marketing campaigns. However, many small business owners may find themselves asking, “What is digital printing technology and what can it do for me?”

Digital printing refers to the transfer of a digital image to a physical medium, such as clothing, paper, or apparel. Every day, you absorb loads of information via custom printed items without even realizing it. This information is relayed to you via banners, mail, indoor and outdoor signs, etc. All of this is made using digital printing technology.

For small business owners, a keen marketing strategy is key. For 76% of small businesses, this includes a combination of both print and digital communication. A great example of this is using a direct mail campaign (which uses digital printing) and a heavy social media presence. Combining the two strategies gives businesses and the consumer the best of both worlds.

Digital printing technology allows for inexpensive advertising that lasts. As opposed to a 30-second commercial, an outdoor sign will last for years. Outdoor advertising done by printing companies is estimated to cost 80% less than television advertising, 60% less than newspaper advertising, and 50% less than radio ads.

When contemplating your next marketing campaign, keep this in mind: visual stimulation sticks with a consumer. A great way to provide visual stimuli that is unique enough to stick out is through media like car wraps. A recent study found that 48% of those surveyed see car wraps as the most unique way to advertise and market a business. People are better able to recall something they saw as opposed to something they heard, so give them something special to see!

Have you utilized digital printing technology for your business? Sound off in the comments below!

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How Utilizing Digital Printing Services Will Improve Your Marketing Strategy

digital printing servicesIn the world of marketing, there are endless tips and tricks being offered to business owners. However, few have been proven to truly work like the use of print advertising and digital printing services. Many say print media is dead but they’re not accounting for the amount of print media we see everyday. They’re also not accounting for how well it works.

Let’s say there’s a consumer walking down the street in New York City. Most likely, they’re going to see more print ads within two blocks than some see in a whole day. But there’s a reason businesses use digital printing services: people are more likely to remember something they see than something they hear. While television and radio ads are a great marketing tool, digital printing brings advertising to a whole new level.

Recent studies have asked consumers how they interact with different types of advertising materials. These studies show that a marketing campaign which utilizes both digital printing services and digital communication is more likely to be successful. It’s believed that over 80% of Americans are able to retain a company’s name when they see a logo on a promotional gift. Also, the average consumer will keep promotional calendars for an entire year. While many businesses have ruled out using digital printing services for direct mail advertising, almost 75% of American consumers stated they prefer receiving direct mail as communication from brands because they can read it at their own convenience. So sending a promotional calendar with a company logo on it may prove more beneficial than most think.

The great thing about digital printing services is that there are a large variety of options for business owners. From custom printed items to banner printing, there’s something for everyone. Companies that offer digital printing services will often provide outdoor advertising as well, such as signs and building wraps. Aside from the visibility aspect, outdoor advertising is also 80% less expensive than television ads and 60% less expensive than radio ads.

Does your business use digital printing services for your marketing and advertising? Sound off in the comments below!

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