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Monthly Archives: November 2015

Test post

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“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

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Mail Marketing Isn’t Dead Yet

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Although digital printing jobs can be costly and seemingly outdated compared to Internet communication, there are some distinct advantages to using direct mail as a form of communication, advertising and marketing. The numbers don’t lie — in 2014, American companies spent over $44 billion on direct mail marketing.

Indeed, this method is in fact preferred over digital by many people. 73% of American consumers and 67% of Canadian consumers report that they like direct mail for brand communications more than other methods, because it allows them to process the information at their convenience. Slightly lower numbers of each of those demographics reported enjoying checking the mailbox for postal mail.

How is this direct mail marketing disseminated? The methods are widely varied. Printing jobs for this sort of work might include conventional mail items like flyers, envelopes and so on, but could also include promotional calendars, gifts or directly mailed business cards. Digital printing services can print your company’s logo in any number of ways on a promotional mailing, which will lead to 84% of Americans retaining your company’s name when they receive those gifts.

Although it may be tempting to order up a few dozen printing jobs of one kind or another and call it a direct mail marketing campaign, there are a few things that should be well-understood first. Understanding your ideal customer and targeting them is at least half the battle in mounting a successful direct mail marketing initiative. Picking a mailing list type, which range in category and cost, will help you maintain the connection between your brand and your consumers that you want. Finally, developing the content that you mail out is the last step.

Any of these tasks can be outsourced to marketing companies, or in some cases the print company itself, which will save you the trouble of having to become a master of mail marketing. Contact some printing companies today to find out what they can do for you.

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