If you’ve decided to start integrating more print marketing into your business’ strategy, you’ve made a wise choice. Print marketing methods, if handled correctly, can increase visibility and offer a great return on investment. But if you run a small or medium-sized business, chances are you have some concerns about finding a commercial printing company that can meet both your needs and your bottom line. Here are four reasons you should be looking for a digital printing company in your search:
- Fast Turnaround
A digital printing company will be offering you a turnaround unmatched by other business printing services. That’s because the technology behind digital printing allows your materials to be printed from digital files (hence the name), rather than requiring a more time-intensive setup process involving the creation of printing plates and rollers customized to your project. So if you’ve forgotten the materials for the conference this week, that’s no problem — as long as you’re working with a digital printing company.
- SMB-Friendly Pricing
A digital printing company will typically be able to offer a pricing model that is very attractive to SMBs. Why’s that? As explained above, digital printing requires far less setup than traditional printing methods. That means that you won’t be charged hefty setup fees. So even if you’re paying a slightly higher price per piece at a digital printing company than you would at a traditional one, you’ll end up saving money because of the relatively small quantities (called “short runs”) most SMBs need.
- Varied Products
Of course, each digital printing company will offer slightly different capabilities, but most will be able to print on a wide variety of surfaces to create custom items. That can open up your options in terms of both advertising materials and promotional gifts, which can help you bring in new customers and retain old ones. Research has shown 84% of Americans will remember a company’s name when they received branded products. Consumers actually use these gifts, too; for example, most consumers will keep promotional calendars for all 12 months of the year. You should talk to your digital printing company about what promo items they can come up with that match your business’ niche.
Digital printing allows for a high degree of customization on products, making it the most affordable choice when it comes to items that need unique names, addresses, codes or anything along those lines. Direct mailers are a good example of what this might do for a business — a full 62% of Americans and 63% of Canadians say they actually enjoy checking their mailboxes for real mail.
Have you worked with a digital printing company in the past? Why else would an SMB benefit from choosing a digital printing company? Discuss in the comments.
As much as digital communication has taken over the marketing field, there’s still plenty of room for plain old print. In fact, a full 76% of small businesses say that they’d prefer to combine print and digital marketing as part of an ideal strategy. And some print ploys you would have expected to have died out by now are still going strong. Around 27,397,260 business cards are printed every single day, and last year companies spent more than $44.5 billion on direct mail marketing in the U.S. alone.
If you think your company could benefit from print marketing methods, one of the most important things you can do to control costs and get a good return on investment is educating yourself as to the printing services that are currently available. If you take a look at what’s offered by most commercial printing companies these days, you’ll see you have two major choices: digital and offset printing. Here’s what you need to know about them.
- Both Digital and Offset Printing Are Highly Technical
There’s no need to go into detail about how digital and offset printing work (essentially, the former prints directly from computer files, while the latter requires custom plates and rollers to transfer ink), but you should know that both are highly technical. Comparisons are often made between commercial digital printing and printing something out on your office printer, but there’s simply no way you’ll get the high quality you want if you’re not willing to invest in professional printing.
- One Isn’t Cheaper Than the Other Across the Board
If you do a little research, you’ll find many people claiming that one printing method is much cheaper than the other. The reality is that both digital and offset printing can be affordable depending on how large of a run you’re looking at. If you’re looking at a print run of only a few dozen copies of something, digital printing is probably your best bet. That’s because there aren’t expensive setup fees for digital printing — the press simply works from the digital file. But if you’re looking to make thousands of identical copies, offset printing is actually cheaper; the initial setup fees associated with offset printing are compensated for by a lower price per piece. The bottom line is both digital and offset printing can be economical.
- The Quality of Digital and Offset Printing is Similar
It used to be said that offset printing offered a much higher quality than digital printing, but digital printing technology has progressed to the point that that’s no longer universally true. Both digital and offset printing offer very high quality as long as that digital and offset printing is being done by a professional company with an experienced staff and good equipment.
Do you have anything to add about digital and offset printing? Discuss in the comments.