Monthly Archives: June 2014

Key Factors to Consider While Designing Banner Stands

Banner stands are one of the popular marketing tools to promote a brand whether it is at a trade show, an exhibition, a conference, or at the place of business. They come in various options like retractable, pop-up, outdoor, and step and repeat banner stands.

As the banner stand gives the outside world a direct visual impression of your brand, you have to make sure that it is perfect. There are certain factors that you need to consider while designing banner stands. Here they are:

  • Color scheme

Selection of color schemes is very important while designing banner stands. It can either make or break your efforts. Make sure you keep it simple, clear and readable.

Select colors keeping in mind your company’s niche, target audience and make sure it fits with your overall brand image. Consider using colors that are similar to your logo and branding, as it is your identity and your customers will relate and connect to it.

  • Text and font

After you have decided on which color to choose, the next and most important thing to consider is the text and font to be used on the banner stand. Make sure the text is clear, concise and easy to read so that it attracts attention from a distance.

When choosing font style and size, try to keep it consistent. Remember a consistent brand identity promotes brand image. The font should be readable and stick to a minimum of two different fonts.

  • Images / graphics

You must have heard this many a times, ‘A picture is worth a thousand words’. Images play a vital role in capturing the attention of the viewer. They portray the quality of service your brand offers.

When designing banner stands use images/graphics that can help get your message across. It is appreciable to use images that are of a high quality. Since a brand’s reputation is based on its identity, using low quality images will do more damage to your brand than good.

  • Contact details

Now that you are clear on use of color, text, font and images, let’s talk about what information to include in the banner stands. Other than your brand name, products/services you offer, it is very important to include your contact details such as contact number and e-mail address. This will allow visitors to contact you when necessary.

With these considerations in mind, you should be ready to take up the challenge and be able to design banner stands that are right for your brand. While approaching a specialized printing services firm is a good idea, knowing the information yourself will give you the head start you need to prepare an effective banner stand.

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Offset Printing Products Now that You’re Done Remodeling

Now that your renovation is complete and your building is remodeled, you need to publicize the improvements and let customers know that you are open during your normal hours once again. Here are some great wide format printing products from Apple Visual Graphics that will allow you to do this:

  • Posters: Custom posters will improve the aesthetic inside and outside your building, and can help incorporate your new image and business tone into the written message you are conveying. Digital printing services can create posters in any size or shape, and will help you broadcast the image and message you want effortlessly.
  • Banners: Just as banners were a good way to let customers know that you were undergoing temporary renovations, they are also a great way to officially announce that you are back to business as usual.
  • Calendars: These are always a great giveaway item, but they are especially good if you’ve just redone your building, as you can choose images of your new office or store. Make sure the images are creative and aesthetically pleasing, so that customers want to look at them every day.
  • Cut Vinyl Lettering: This lettering can go on your windows, and is easy to remove and reuse over and over again. It is also perfect for announcing your new digs, and looks fun, polished, and creative while doing so. Make sure you order a color that pops but is consistent with your brand image, and choose a size that is large enough to be read from far away. Once you are finished, save the letters, as they can be rearranged later.
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Offset Printing Products for Your Remodel

Digital printing services aren’t only for trade shows and ad campaigns – they can also help you in times of transition. Apple Visual Graphics has the perfect products for your next remodel, and can take your construction mess and make it look presentable to the public.

Here are some of the best products for your next renovation project:

  • Barricade and Scaffolding Wraps: Scaffolding is unsightly, and can even make your building look dangerous. Scaffolding wraps help you cover those structures with advertising, humorous images, or even art, and allow you to add to the scenery instead of becoming an eyesore. These double as a great form of advertising for your company, since they grab attention from far and wide and help customers associate creativity with your brand.
  • Building Wrap: You can either install a building wrap at the end of your project to show off your new remodel, like installing a giant bow around your building, or use it to cover up construction that is going on inside the building. Either way, this is an attention-grabbing, creative way to generate publicity and to remind customers that you are still present and active. Apple Visual Graphics has the offset printing equipment and experience to create your wrap in any size and shape, and can deliver the full-color print quickly.
  • Banners: One of the most important elements of any renovation is letting customers know that you haven’t gone anywhere; you are just remodeling. Custom banners are an excellent way to do this and can be installed at the construction site so customers walking by are instantly aware of the changes.
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Serving the NYC area and beyond

We are sharing with you our promotional video for this month and we are proud to continue to be a NYC based Professional Digital Printing Company providing our customers with high quality digital printing services and products that contribute to their business’s success.



From Holiday Cards to Building Wraps, with over 15 years of experience in providing businesses in New York City with the quality print jobs they need. To learn more call us today at 718-361-2200 Thank you for continuing to be a valued customer!


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The Impact of Digital Printing Services on Your Business’s Success

In the age of email, social media and online marketing, it can be pretty easy to assume that direct mail marketing has gone the way of the dinosaurs. This, however, is simply untrue. In 2011, a multitude of savvy businesses spent $47.8 billion on digital printing services, because they knew that direct mail marketing led to direct profit.

How, you may wonder, is that possible in the Internet age? To help you understand, here are a few advantages of using digital printing services to market your business.

It Provides Instant, Targeted Exposure

According to the United States Postal Service, a whopping 98% of people bring their mail in the same day it’s delivered, and a staggering 77% will immediately sort through it. Unlike emails that can be deleted without even being opened, the recipient has to look at direct mailers, meaning the person is guaranteed to be exposed to the mailer’s brand. What’s more, any digital printing company will allow your business to personally address recipients, which improves the likelihood that they’ll respond.

There Are Proven Results

Marketing with digital printing services has some pretty impressive proven results. According to Marketing Profs, 6.5 out of every 10 people who receive a direct mailer will either engage with the business that sent it, or will even make a purchase. Direct mail marketing is actually 30 times more likely to get a response than email marketing is, which explains why business can expect a 2.5% growth in sales for every 2,000 postcards they send out.

Online Digital Printing Companies Have Made Marketing Easier Than Ever

Thanks to technological advancements, a digital printing company can offer incredibly cost-effective and time-efficient ways to make custom marketing materials with the use of digital printing services. Not only do these digital printing services have a quick turnaround time, but for the average amount of $167 spent on digital printing services, a business can expect to make $2,095 in sales.

And to think, you thought direct mail marketing was a dead tactic. If you have any questions about the incredible advantages of using our digital printing services to market your company, feel free to contact us.


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