In the past, solely ordering a print advertisement or making a television commercial may have been enough to carry your marketing campaign. The world is a much more technologically complicated place today, though, meaning one of these just isn’t enough. If you don’t order the best offset printing products and pair them with digital advertisements and an online marketing campaign, you will be missing out on sales.
New studies have found that 67% of web traffic for companies is generated by offline channels, with 30% coming from print advertising. This is a substantial percentage of your traffic, and represents an equally substantial percentage of your customers.
To maximize your print advertising campaign, we recommend you place ads in publications like newspapers and magazines, in addition to designing custom posters and more unique ads, like Duratrans or floor graphics.
Make sure you include searchable terms when drafting your copy for print ads. Highlight these terms, either by telling customers to search them, or by bolding them within the text. These can include your website URL, but should also include keywords that your customers can search to find your company, products and services. By optimizing advertising for search engines, whether it is found online or in print, you are helping to pull your online and print advertising together to maximize both. Individually, each is effective, but when paired they can be exponentially more profitable.
You should also remember how online and print ads differ, and use these differences to strengthen each. For example, print ads are static, meaning a picture of your product or other still images work nicely. The benefit of online advertisements and social media sites is that they can be interactive. By taking the same still picture of your product that you use in your print advertisement, and making it interactive online, you can provide a comprehensive advertising experience that will encourage customers to buy your products and services.