Monthly Archives: December 2013

Laminating and Mounting

One way to take your printed products, such as custom posters, custom banners and other offset printing items to the next level is by mounting and/or laminating them. Both of these services help make your products look professional, while also increasing durability. When you order these services from Apple Visual Graphics, you have a wide range of options you can select from, including glossy finish, non-skid or matte finish.

All of our printing experts have been trained in professional mounting and laminating to ensure that you receive nothing but the best. If you know you want your signs, posters or other products mounted, but you aren’t sure what you want them mounted on, you can call us at 718-361-2200 and speak to a printing expert for help deciding. Generally, customers choose between 3 mm Sintra, 1/8” cardstock, 3/16” Gatorfoam, 1/8” Masonite and ½” Gatorfoam.

You can also choose to have your products printed direct to board, meaning you can select from any of the same materials, but your products will be printed on a wide format printer, so that they can be printed directly onto the mounting service you have selected. This will increase quality and durability to allow your printed products to last longer and be effective throughout their lifespan.

Laminating is also one of the best ways for exponentially increasing the lifespan of your printed products, as the sealed plastic shell protects your papers from wear and weather for a long time to come. If you decide to go with lamination, make sure you choose a finish that is compatible with your company’s image.

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Special Delivery Options

Special Delivery Options

One of the best benefits about ordering offset printing products from Apple Visual Graphics is the special delivery options that we offer on a daily basis. No matter the day, we are able to print, finish and deliver orders as soon as same day or next day. Furthermore, almost all of our products are available from our 24 hour rush printing service, including custom posters, custom banners bindery, aisle signs, barricade and scaffolding wraps, building wraps, bus shelters, brochures, bookmarks, and more.

We also focus on helping you get the print products you need, when and where you need them. To accomplish this, we offer another special delivery option called the Every Door Direct delivery service, which allows you to deliver your print marketing and branding products, including brochures, postcards, calendars, menus and more, right into your potential customers’ hands. Whether you are promoting a new sale or product, or you are testing new branding campaign materials, this service has proved to help obtain more responses per advertisement than other services of delivery, such as a posted print ad or a TV commercial.

In both cases, speedy delivery and convenience can make a huge difference in the success of your marketing or branding campaign. We understand this and strive to provide options to help you in every way possible. If you have any other special delivery needs, call Apple Visual Graphics at 718-361-2200 for more information or for help finding a delivery method that most closely meets all of your needs.

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Creating Effective Floor Graphics

Creating Effective Floor Graphics

Floor graphics are a unique offset printing product that is stuck to the floor, usually inside your store or office. As with many other print advertisements, like custom banners and custom posters, graphics and images play a big role, and they are most effective when tied in with other kinds of advertisements.

Unlike most other kinds of print advertisements, customers are unlikely to read text on floor graphics, meaning they shouldn’t serve as the main element of your marketing or branding campaign. If designed with powerful graphics and images, however, floor graphics can still be a powerful addition to any campaign.

Given the poor compatibility with text, we recommend using floor graphics in branding campaigns, more than with marketing campaigns. We also recommend designing the graphic so that it ties in with graphics that are at eye level or higher in your store. For example, if you are trying to design an in-store branding campaign for winter, you could put a snowy floor graphic under your customers’ feet and then a custom poster that has images of a wintery forest or your products covered in snow. Floor graphics give you an excellent opportunity to really draw your customers into an experience or a setting by giving your in-store print ads another dimension.

If you do want to use text, make sure you do it in a way that piques your customers’ interests and prompts them to visit your company website. For instance, putting “Who is John? Visit: WhoisJohn.com” issues a simple, interest-grabbing question and prompts customers to act further.

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Partner Print and Online Marketing: Continued

One of the easiest ways to craft a successful marketing campaign is by linking your print advertisements and your online advertisements and social media sites to create a more complete, interactive and comprehensive advertising experience. In our last blog we detailed several ways to do this, including taking the still images you use in your print advertisements and making them interactive online, linking Duratrans, floor graphics and custom banners to web advertisements, social media pages and TV ads, and more. Here are a few more ways in which you can partner these two distinct methods of advertising:

  • Tease viewers to look for more information online in your offset print ads. By providing minimal information, and focusing on creating an impression that will draw people onto your website or into your store, instead of trying to make a complete sale in print, you make your customers feel like they are in charge, rather than making them feel like they are being manipulated.
  • When drafting your copy on your website or your social media pages, make sure you focus on educating your potential customers about your products and services, rather than trying to convince them to purchase anything from you. This will make you appear more trustworthy and is likely to generate more lasting business than if you simply try to force people to make a one-time purchase when they visit your site.
  • Finally, make sure you are diversifying for success. You should have a range of print ads, from the conventional to the traditional, and you should complement these with your online presence and television ads.
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Partner Print and Online Marketing

In the past, solely ordering a print advertisement or making a television commercial may have been enough to carry your marketing campaign. The world is a much more technologically complicated place today, though, meaning one of these just isn’t enough. If you don’t order the best offset printing products and pair them with digital advertisements and an online marketing campaign, you will be missing out on sales.

New studies have found that 67% of web traffic for companies is generated by offline channels, with 30% coming from print advertising. This is a substantial percentage of your traffic, and represents an equally substantial percentage of your customers.

To maximize your print advertising campaign, we recommend you place ads in publications like newspapers and magazines, in addition to designing custom posters and more unique ads, like Duratrans or floor graphics.

Make sure you include searchable terms when drafting your copy for print ads. Highlight these terms, either by telling customers to search them, or by bolding them within the text. These can include your website URL, but should also include keywords that your customers can search to find your company, products and services. By optimizing advertising for search engines, whether it is found online or in print, you are helping to pull your online and print advertising together to maximize both. Individually, each is effective, but when paired they can be exponentially more profitable.

You should also remember how online and print ads differ, and use these differences to strengthen each. For example, print ads are static, meaning a picture of your product or other still images work nicely. The benefit of online advertisements and social media sites is that they can be interactive. By taking the same still picture of your product that you use in your print advertisement, and making it interactive online, you can provide a comprehensive advertising experience that will encourage customers to buy your products and services.

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