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Monthly Archives: November 2013

Trade Show Graphics: Continued

Trade shows are particularly important in today’s technology driven world, as they provide face-to-face interaction that is largely lacking in many areas of modern business. In our first blog, we detailed the benefits of ordering brochures from a professional brochure maker and pocket folders from a digital printing service for your next trade show visit. Here are a few more materials that would be beneficial for you to have available at your next trade show:

  • Custom Banners are a great object to have at trade shows because you can hang them above your booth and help establish your company and draw attention to your area. If you have designed your banner correctly, it should look simple, modern and attractive, and will help draw customers in your direction. These also work nicely with tents, which offer potential customers reprieve from weather if the trade show is outside.
  • Custom Posters are also an excellent option for trade shows, as they are relatively inexpensive items that you can give away. People tend to appreciate and collect posters more than they do brochures, and items like these help generate goodwill among your pool of potential customers and make sure your company name and brand stay fresh in their minds for months to come.
  • Finally, make sure you have a few good giveaway items, such as pencils, pens, bookmarks or calendars. These items don’t cost too much to produce, but go a long way towards generating business and goodwill for your company.
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Trade Show Graphics

Trade Show Graphics

With technology advancing at such a rapid pace, it may be difficult to see the value of trade shows, but a CEIR 2012 study entitled The Role of and Value of Face-to-Face Interaction reveals that the truth is quite the opposite. In fact, 48% of trade show attendees polled said they believe that face-to-face interaction that they gain on the trade show floor is even more valuable, now, than it has been in the past, and 43% of those polled said they believe it will become even more valuable in the next two years.

To make sure you are taking full advantage of the trade show opportunities you visit, you need to be sure you are taking the best materials possible. Here are a few of our favorite offset printing trade show materials:

  • Color printed brochures are an excellent resource to bring with you to trade shows. The Apple Visual Graphics brochure maker resource offers many different two, three and four panel folds, and will help you print on different materials with many different finishes, foils and other extras to make your brochures stand out from the pack. Make sure your brochure is designed well and goes with your other printed materials before placing your order, and keep in mind that we can complete and deliver an order as soon as same or next day, if necessary.
  • Pocket Folders are another useful item to have with you at trade shows, as they allow you to package all of your other materials in a clean, relevant manner. If you opt to order folders from a digital printing service, make sure your design is relatively simple and is consistent with your company’s image. Pictures and colors are particularly important on folders, so pay extra attention to your visuals since you have less text to carry your design.
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Custom Holiday Banners Continued

The holidays are here, which means you have many opportunities to incorporate festive, fun decorations with your advertisements and to cater to a Christmas crowd of customers. In our last blog, we gave you tips about selecting a type of banner, a color theme and a theme for your shapes and graphics. Here are a few more tips for creating the perfect custom banners for the holidays:

  • When designing your banners, make sure they are designed in a manner that is consistent with your other advertising elements, including custom posters and vinyl signs. Many of the designs lend themselves perfectly to posters, as well as banners, since the shapes are so similar.
  • Fonts are more important than you may imagine, and, believe it or not, there are certain fonts that are associated with the holiday season. Think of storybook fonts, and more intricate Santa’s-list-type fonts. If you use these, make sure your text is minimal, so that customers can still easily read what you’ve written. We also recommend going with a black font, unless you choose a dark green, dark red or darker silver font if you want to have a more festive color.
  • Finally, consider where you are placing your banners. You want them to be in a place where they will look like Christmas decorations, but are still in plain sight and are easy to read and consume. If you have pop up banners, place them in a clear space in your store. If you have hanging banners with a stand, select a spot where they won’t be easily knocked over.
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Custom Holiday Banners

Custom Holiday Banners

Everyone loves the holiday season, and people particularly enjoy the holiday decorations that come along with this time of year. If you aren’t taking full advantage of the decoration options that are open to you, from custom posters to Christmas Duratrans displays, we guarantee you are losing out on business.

Here are a few tips to help you create the perfect custom banners for the Christmas season:

  1. First, choose the type of banner that you are looking to create. You can create hanging banners on light posts and other similar vertical posts, or you can create hanging banners to place in your store or on the front of your store. The first kind tends to blend in more with other city decorations, and may catch people slightly more off guard, but the second can be just as useful when designed well.
  2. Next, look at your colors. Holiday colors include green, red, light blue, white, silver and yellow, and a combination of these or a theme that touches on certain color combinations will help bring in more customers who enjoy the holiday themed advertising and decorations. Truly successful Christmas advertising will double as holiday decorations, meaning decking your store out in red and green can help as people feel less like they are being targeted with advertising and more like you are simply getting into the spirit of the season.
  3. Next, look at your graphics. They should be holiday themed, whether they mimic pine tree shapes or incorporate snowflakes. Starbucks has a particularly successful Christmas marketing campaign, as their window cling shapes are shaped like Christmas ornaments, but are clean and simple enough that they don’t look busy and distracting.
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Common Marketing Mistakes

There are several strategies that seem like good ideas when it comes to drafting marketing copy, but are actually classic pitfalls. Here are some of the biggest mistakes to avoid when writing material for your next marketing campaign.

  • While it may seem like a good idea to write about your business, what you have accomplished, what you are doing and how you are benefiting by expanding with new products and services, your customers sincerely don’t care. We live in a selfish world, and part of selling people things is convincing them that they need them. This means directing the focus to your customers and demonstrating how your products and services are really all about them. So make sure the copy on your brochure maker draft or booklet printing materials is all about the customer, before sending it off to the printers.
  • While many marketers try to sound intelligent and authoritative, your customers would rather you sound identifiable. Adopt a tone that is accessible for your target audience, meaning your copy for mothers should be very different from the copy you use for high school students or senior citizens. Make sure your copy is identifiable for your target audience.
  • While using the same text for every piece of material may sound like a good idea, it is actually not. If one customer sees your custom poster and then picks up a brochure and gets the same message, they are likely to lose interest.  Make sure you differentiate to show you are putting effort into your campaign.
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