Monthly Archives: June 2013

Why Use Duratrans?

Duratrans are lighted displays originally created by Kodak that offer companies a unique, vibrant alternative for advertising their brand, products or services. Many companies choose to use Duratrans, in addition to custom banners and poster printing services, to have a complete, well-rounded advertising campaign. Here are several reasons why you should consider using Duratrans in your next advertising or branding campaign:

  • The Duratrans light box displays were created to showcase large-format, full-color photographic pieces. The light passes through the image, making the entire sheet glow. The colors look more vibrant, the entire image stands out to passers-by, and the advertisement can be changed out so you can keep your marketing current.
  • The Duratrans boxes are able to offer such high quality images because they print with a resolution as high as 4000 dpi, and the pixel size is very small. The Duratrans sheets are printed using a process similar to stochastic screening, resulting in crisp edges in your image, smoother color transitions, and better details.
  • Duratrans has a higher life expectancy than other similar technologies, allowing you to use the same image, either for a long time, or many times over, again.
  • The technologies used to print Duratrans images use higher saturation in the colors and greater opacity in the color black, resulting in crisp, sharp images that have depth and shadow to them in addition to light. Whether you want to light your entire image or just a small, relevant section, Duratrans is the perfect choice for you.
  • Duratrans can be put to many uses, including public marketing and advertising, fine art, educational displays, maps and other such location services, trade shot displays or demonstrations and more. You also have the freedom to change how you use your display once you purchase it.
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More Choices for Poster Material

If you are looking to purchase custom posters, there are many things you need to consider before placing your order. First, do you have a good design and a clear, concise message? Where are you placing your posters? How many do you need? One consideration that people often neglect in the beginning stages of planning and ordering, though, is what type of material they want to print their posters on.

It is more common to print posters on thinner paper or laminated material, but these aren’t as durable as thicker card stocks or heavier boards. We, here at Apple Visual Graphics, offer direct-to-board printing services when you are ordering custom posters and custom banners, and have a selection of Masonite, card stock and foam mounting materials that you can choose between to create a durable, unique custom poster. This saves you the trouble of having to figure out how to mount thinner posters on thicker boards, later, saving you time and money in the process.

While your printing material may not be as exciting a decision as your color palette, it is just as important, as it determines for how long you will be able to use your posters. If you are ordering ceiling danglers for your grocery store, you definitely want to consider the most durable material possible, as it is likely you will need to use them for years to come. If you simply want posters to place in your store to advertise a holiday sale, however, you may be fine opting for a thinner, more common printing material. Consider all of your options carefully before choosing.

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Don’t Forget Your Windows

One product of offset printing that is particularly useful in branding and marketing campaigns is the vehicle wrap. This type of marketing is often underutilized or poorly designed, but, when used properly, they can bring an astounding amount of business to your company, for several reasons.

People begin to grow slightly immune to the more common types of advertising that they see every day. Take billboards, for instance. While they are still very useful, they are not as useful as they once were, since people have become accustomed to them and often choose not to read them. When a car passes someone on the freeway with a custom vehicle wrap advertising your company, products or services, though, people instantly take note and read the information. Since we aren’t as used to seeing advertisements on cars, we are more likely to take note and pay attention to the information being presented.

Also, since cars are mobile, they also act as a moving billboard, which allows them to reach many more customers than advertisements that are stationary do. This is especially true in big cities like New York, where each block contains several hundred potential customers. Being able to drive your ad buy many different blocks can be very beneficial. This being said, a car wrap that is poorly designed will be no more effective than a poorly designed billboard. Make sure your wraps are vivid, catchy, and visually appealing.

In planning your next marketing campaign or expanding your branding campaign, make sure you still order custom banners and custom posters, but also consider diversifying your ads and purchasing several vehicle wraps to place on your car oryour company cars, or to pay customers to place on their cars.

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Pros for Using Digital Printing

Offset printing is an older, slightly more precise type of printing, but that doesn’t mean digital printing isn’t preferred in some situations. Here are some pros to using the newer technology as opposed to offset printing.

  • Digital printing is much faster than offset printing. If a project is on a tight deadline, digital printing will have the project done in a mere fraction of the time and it will still be high quality.
  • Digital printing is also more cost effective than offset printing, especially if you have a large printing job.
  • Digital printing also makes quick color customizations during the print process easy. It is possible to customize individual images and colors throughout the project without having to slow down and redo the set up stages of printing.
  • If you are looking to purchase printing equipment to have in your office or at home, digital printers are much cheaper and portable. They also require much less training to use properly.
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Why Use Offset Printing

Offset printing is a type of printing that involves transferring an image from a rubber-blanketed metal cylinder to the paper instead of printing surface, and there are several advantages to offset printing that make it preferable to digital printing in several situations. Here are a few of those advantages.

  • While digital printing is a bit faster and cheaper, offset printing still yields the best results. The computer-to-plate and then plate-to-paper process is incredibly precise, which helps to minimize, if not eliminate entirely, any blurring or smearing.
  • This technology is slightly more versatile, which means you have more choices as far as print materials. This includes specialized inks, added finishes, different types of printer and custom sized paper.
  • Since this technology uses many different colors of ink, it can color match exactly to almost any color. Digital printing uses a blend of four colors for every print, meaning the color matching isn’t quite the same as it is with offset printing.
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