Even though spring has just recently begun, it’s a good idea to begin planning your summer ad campaigns. If you start now, you have time to design all of your campaign elements, order them and begin spacing release of coupons, previews and such. Here are a few summer marketing products you may want to include.
- Order coupon booklets from a booklet printing service. These are perfect for summer campaigns because you can distribute them at any time as long as the expiration date on the coupon is late enough. Whether you distribute them early so people anticipate your summer sales and items or in the middle to revive excitement, they will have a similar effect.
- Order custom banners that have fun summer colors and details on them to get people in the summer mood when they visit your store.
- Consider designing new window graphics to put up while you are in the process of changing your window display from spring to summer.
In designing your company’s new brochures with the help of a brochure maker, there are a range of different folds you can choose between. Most people tend to thing of either the typical rack card brochure, or a two or three-panel roll fold, but there are almost three times the amount of possibilities, and each fold can help you say different things in your brochure.
Past three panels, there are several folding options of four panel brochures, and you should consider the natural design possibilities of each when deciding which to use. For example, the four-panel gatefold enables people to pull back two panels to see a main image on the center two panels behind. If you want a larger image though, you can use a 4-panel accordion fold so that customers open the entire brochure and have a small poster of information.
Many four-panel brochures, if designed well, can be transformed into posters with charts or visually interesting designs and more. This encourages people to hold on to your brochure and remember your company.
When you sit down to design your brochure, begin by asking yourself what you would like to say, and how each fold can help you convey that message before making your choice.