Monthly Archives: April 2013

Don’t Forget Your Windows

In ordering custom banners, brochures and posters for your summer advertising campaign, don’t forget about your windows! It’s time to begin designing your summer window displays, and as you are doing so, consider adding custom cut vinyl lettering to the mix.

It’s a good idea to have window graphics to install while you are switching out your window display. Once you are finished switching your display though, it’s important to convey a clear, enticing message to your customers. While you can say a lot with the items and elements that you have in your display, sometimes it can help to be able to get your message across more literally with letters and words. Whether it’s putting “sale” on your window or your summer slogan, vinyl letters look clean and stand out.

Vinyl lettering can be used again and again since they aren’t dated, and can be recycled individually if needed, making them a longer lasting option than ordering banners for your window displays each season. Call today for pricing information.

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Start Planning for Summer

Even though spring has just recently begun, it’s a good idea to begin planning your summer ad campaigns. If you start now, you have time to design all of your campaign elements, order them and begin spacing release of coupons, previews and such. Here are a few summer marketing products you may want to include.

  • Order coupon booklets from a booklet printing service. These are perfect for summer campaigns because you can distribute them at any time as long as the expiration date on the coupon is late enough. Whether you distribute them early so people anticipate your summer sales and items or in the middle to revive excitement, they will have a similar effect.
  • Order custom banners that have fun summer colors and details on them to get people in the summer mood when they visit your store.
  • Consider designing new window graphics to put up while you are in the process of changing your window display from spring to summer.
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Different Brochure Folds

In designing your company’s new brochures with the help of a brochure maker, there are a range of different folds you can choose between. Most people tend to thing of either the typical rack card brochure, or a two or three-panel roll fold, but there are almost three times the amount of possibilities, and each fold can help you say different things in your brochure.

Past three panels, there are several folding options of four panel brochures, and you should consider the natural design possibilities of each when deciding which to use. For example, the four-panel gatefold enables people to pull back two panels to see a main image on the center two panels behind. If you want a larger image though, you can use a 4-panel accordion fold so that customers open the entire brochure and have a small poster of information.

Many four-panel brochures, if designed well, can be transformed into posters with charts or visually interesting designs and more. This encourages people to hold on to your brochure and remember your company.

When you sit down to design your brochure, begin by asking yourself what you would like to say, and how each fold can help you convey that message before making your choice.

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Creative Brochure Design Ideas

Brochures are a very valuable advertising and marketing tool, and when ordered from an economic, quality brochure maker, they give companies an inexpensive but effective method to reach customers. Here are some design ideas to help you while you are compiling your company’s next brochure.

  • Simplicity – This doesn’t mean that you have to design a minimalist brochure, but it does mean that you should eliminate any distracting elements on your design. You want people to get to the message easily, not be distracted by a handful of decorative design elements that do little but detract from the point.
  • Color – When possible, print your brochure in color. You can use black and white effectively, but color is much more likely to catch people’s eyes than simple black and white is.
  • Illustrations: Using photos, diagrams and drawings are important since they help hold focus and break up the text on your brochure. Play around with placement as well – it’s okay if photos are only part on the page as long as it looks good and the relevant portion of the photo is on the brochure.
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