A slogan can have a surprisingly big effect on marketing campaigns of all varieties. They are used online, printed on brochures, banners, stickers, postcards, building wraps and more, and when you live in a city as large as New York, they are seen by millions of people every day. To make sure that your slogan is worth all of that trouble, here are some tips to help you think up and choose a memorable, effective slogan.
- When at all possible, don’t rush the slogan. If you have time to think about it and toss ideas around in a relatively stress-free environment, you will usually be able to come up with something better than if you have to pick something quickly under pressure.
- When appropriate, humor is almost always a good option. If you can make people laugh, they will remember your slogan and most likely share it with their friends. Studies have shown that humor is the most effective tool for getting people to remember and pass on your slogan.
- Perhaps most importantly, be honest. If you make people laugh but they later find out that your slogan wasn’t entirely true, they will definitely spread the word that you fibbed. Avoid the temptation to fib and stick to the truth.