Advertising is always more successful, if you target a certain audience. This doesn’t always mean by designing the ads, themselves, to appeal to a particular group; often it means placing them in areas so that they will be seen multiple times by the same people.

In a previous blog we discussed how bus shelter advertisements could be highly successful, because they target a specific demographic. If you decide you want to target this audience, another way to continue targeting your ads to the same people is by advertising on commuter cards, or panes on subways and in subway trains. On average, more than five million people ride the subway each weekday, meaning more people see these ads, than the bus stands. There is also a lot of overlap, which deepens the impression your ad makes.

Whatever demographic you want to target, make sure to tailor your ads and the locations where you place them specifically to reach those people.