Imagine a huge bottle of vodka on a bus stop…The bus shelter painted in red, glass-shaped litter-bin, nice, party atmosphere…What could we want more from bus shelter ads?! Is it something we should think about? – you ask. Oh…definitely, yes. The thing is, we think we don’t attach much weight to bus shelter ads, however, bus shelter ads proves we’re wrong. If they were not meaningful, there wouldn’t be so much money put into the bus shelter ads. Nowadays, the power of advertisement is enormous. Advertisements are everywhere – in the streets, in newspapers, on the radio,in television, on the Internet… The funny thing is – we hardly ever realize the ads’ influence upon our shopping decisions.
Bus stops are the leading points in the scenery of each town or city. No wonder they have become desired strategic points of all advertisement companies. Having doubts about effectiveness of bus shelter ads? Interesting…(Dr. House would say…). Do you use urban means of transport? If your answer is positive, you probably have seen many kinds of funny, appealing, eye-popping ads in the street. Here the question of its efficacy arises. When we are, willy-nilly, forced to spend some time on the bus stop, we are exposed to the bus shelter ads, which subconsciously become saved on the hard drive of our brains. As a result, when we do shopping we choose the products we are familiar with – meaning: those that have got stuck in our minds.
What is the secret of bus shelter ads? It’s probably the ingenuity of ads specialists combined with the knowledge and artfulness of social psychologists. Not every bus shelter ads will be persuasive and will get positive reaction of a particular consumer. Some of them can be annoying and unpleasant what will make the product completely unattractive whereas others will make simple changes such as having the ads be backlit. That is why to prepare good, persuasive and efficient bus shelter ads a highly professional staff is indispensable. Those great, advertising specialists are able to turn the most trivial things into amazing, businesslike, effectual and skillful marketing masterpieces.
Coming back to the question of commuting…what if we don’t use this kind of transport? We have a car and cannot imagine living without it. No worries, just tell me if any of those bus shelter ads haven’t caught your eyes before? See…it’s magic. This is an appropriate world for the bus shelter ads influence upon our every day lives. We need to be aware of the power of advertisements. Nowadays, it is impossible to avoid it, because the gigantic machine of commercialism needs to be fed. However, we have got used to the commercial environment around us. Unless it’s invasive, unaesthetic or inelegant, we surrender to its charm and message. The urban space is being cultivated for our satisfaction and contentment. The bus shelter ads are usually designed so that they could correspond to the general surroundings or landscape and at the same time carry a particular massage in an interesting and eye-popping way. This is a modern kind of art, which requires amazing skills, a barrel of slyness and a bunch of ingenuity.