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Monthly Archives: June 2011

Paper 101: How To Get What You Want From Your Printer

 

Paper is a complex and multi-faceted medium to work with. It’s no wonder that so many people are unfamiliar with the most basic types of paper. When placing an order with your printer, start at the end: What is your project going to be used for? read more

Posted in printing techniques | Tagged , , , | 26 Comments

3 Secrets to Making a Great Postcard

 

Direct Mail is a form of marketing almost everyone can identify. We all get postcards, fliers and brochures advertising anything from pest control to tooth whitening. Many marketing gurus know the basics of Direct Mail success in terms of strategy, and many designers know how to make the art pop, but how many of these experts know the key to printing beautiful pieces? read more

Posted in inspiration | Tagged , , | 8 Comments