Monthly Archives: April 2011

The Anatomy of an Advertisement

It’s been estimated by scientists and researchers that the average American is exposed to anywhere from 600 to 5,000 advertisements each day. While people in rural areas avoid being bombarded with constant banners and subway posters, city-dwellers skew towards the higher range of ad exposure. With the innovation of smart phones, mp3 players and a whole host of other techno-gadgets, it is easier and easier for advertisers to reach their target audiences with stunning accuracy. read more

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