Blog

Home » Blog

Four More Tips for Designing Custom Banners

Posted on May 16, 2013 by Apple Visual

In our last blog, we gave you four tips to help you design a successful custom banner. Here are four more tips to help you polish off your design and ensure that your banner is as effective as possible.

  1. Try to use a single font throughout your banner. If you switch fonts, your banner is likely to lack unity and be less effective.
  1. When you reprint the banner, change the design so your customers are seeing a fresh banner even if it covers the same topic or information. This will hold interest longer.
  1. Try to balance the amount of text you use and the images and logos you insert in your banner. Too much of one or the other will make your banner look uninteresting and will lessen its effectiveness.

Make sure to highlight key words and discounts. This helps the meat of your message to stand out to customers and will keep interest for longer. Your goal with banners is for people to be able to look at them and get the information in as little time as possible. Highlighting helps with this.

Posted in inspiration | Tagged | Leave a comment

Four Tips for Designing Custom Banners

Posted on May 14, 2013 by Apple Visual

About 75 percent of the journey towards creating a successful, effective banner occurs in the design stages of production, while the last 25 percent lies in printing. We have you covered for printing, but here are four tips to help you design a custom banner that is sure to catch people’s attention.

  1. Before you even begin designing, conduct research on your topic, whether this entails conducting customer surveys about the product you are advertising or looking up information about a specific issue you want to promote. Accuracy is key in advertising, and good research will enable you to produce an accurate banner.
  1. Remember: less is more. Once you get started, it can be tempting to add flourishes and complex design elements, but we have found that the simpler the design, the more effective the banner is.
  1. When appropriate, use colors that are bright and catchy, such as vibrant blues, greens, reds and yellows. Lively colors and full color photographs help make banners more interesting.
  1. Make sure your banner is organized and the message is easy to find. People won’t stick around long enough to receive your message if it is buried to far in your design.
Posted in custom wrapping paper | Tagged | Leave a comment

Update your Menus

Posted on May 9, 2013 by Apple Visual

If you own a restaurant or food service business, this is for you! With spring finally warming and summer drawing near, it’s the perfect time to remove some of those heavier winter items on your menu and make room for lighter, colder foods like cold soup or smaller sandwiches.

Take a look at your menus and ask yourself honestly if it’s time for an update. Even if your menus are still in pretty good condition, you may want to consider updating the items you offer for spring. By updating your menus, you can please loyal customers and also attract new customers.

If your old menus are still in good shape, you may want to keep hold of them and bring them back out again when the weather starts to cool.  Many restaurant owners find that people appreciate the new options in different seasons, and are more inclined to recommend their friends to eat at your restaurant as well. Whether you want a tri-fold menu or you prefer to use our booklet printing service for a longer menu, we’ve got the skills and machinery to print the menus you are looking for.

Posted in Informative | Tagged | Leave a comment

Greeting Cards

Posted on May 7, 2013 by Apple Visual

There are many components to a good marketing campaign, including advertising, displays and some freebies for customers, like bookmarks or other small branded items. One marketing campaign feature that can help push your campaign over the top though is greeting cards. In a marketing world where most advertisements and communication with customers lacks much of an individual touch, greeting cards help bridge the gap between business and personal.

By writing or printing a personalized greeting card and sending it to your valued customers, you help make them feel special and facilitate a good relationship between your customers and your business.

While it may not seem like a big thing, studies show that greeting cards can go a long way in creating positive feelings in customers toward your company. Whether the cards have a floral print on them or your company logo, it’s the thought that counts, so next time you are ordering custom posters, add blank greeting cards to your shopping cart as well.

Posted in custom wrapping paper | Tagged | Leave a comment

Posters to Impress

Posted on May 2, 2013 by Apple Visual

In 15 years of poster printing, we’ve seen every kind of design you can imagine, from standard and informative to groundbreaking-ly creative.  Because of this, we truly believe in posters as an effective marketing element. If you pair the perfect colors and have great design elements, there’s no reason your poster won’t be successful in drawing attention to the great products and services that you offer.

In addition to putting posters up in public places where people are likely to see them, they can also be useful as a give-away tool. Many people collect posters either as a hobby or to use as decoration at their office or home. By designing a poster that centers on your company or one of your products and making it particularly artistic and creative, you are creating an item that many people would be happy to purchase or win.

You can sell them at your business to generate extra profit or give them away to generate extra goodwill. Either way, we know they will be a hit.

Posted in inspiration | Tagged | Leave a comment

Apple Visual Graphics | 13-08 43rd Ave. Long Island City, NY 11101 | (718) 361-2200
Copyright © 2010 Apple Visual Graphics. All rights reserved. Privacy | Legal
Website Design by Blue Fountain Media.
718.361.2200