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5 Fresh Ideas for Boosting Your Company Brand With Print Materials

If you run a small or medium-sized business, you probably have already taken advantage of the digital printing services that allow a printing company to offer you low prices, quick turnaround, a high degree of customization and no minimum run requirements. But have you thought of expanding your print marketing efforts past advertising banners, posters and fliers?

Here are five creative ways you can take advantage of your printing company’s services and boost your company brand:

  1. Bookmarks
    Market research shows that promotional gifts are an effective means of advertising; in fact, 84% of consumers who receive a branded promotional gift will remember the company’s name. If you want to give your potential clients something they can actually use, consider personalized bookmarks. They’re small, affordable and easily customizable — and since many people use receipts and other scraps as bookmarks, they’ll probably be happy to upgrade even if it’s branded with your logo.
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  3. Barricade Wraps
    Barricade wrap printing allows you to take the ugly, unused space of a construction barrier and turn it into a huge advertising canvas.
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  5. Vehicle Wraps
    Since your company vehicles likely spend a lot of time stuck in traffic, you might as well take advantage of that time by advertising to other drivers. Custom vehicle wraps range from simple, restrained door and window graphics to complete patterned wraps; the style you choose should depend on the image you’d like to project for your company.
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  7. Vinyl Graphics
    Custom vinyl wall graphics or floor graphics can allow you to make the most of your storefront. Instead of having plain graphics of your logo printed, have a designer create a chic pattern you may even be able to sell to your customers. That way, they’ll actually be paying for the privilege of advertising for you.
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  9. Photo Areas
    It’s the age of the selfie, and people love posting and seeing photos of themselves online. Have your printing company create a fun photo backdrop that incorporates your logo and set it up at your next event. You can either let people take their own photos using cell phones, or you can have an employee man the photo station with a good camera — just be sure you let your guests know when and where you’ll be posting the photos online so they can tag themselves and share their photos. As they self promote, they’ll be promoting you, too.

 
How else can you expand your marketing vocabulary past banners and signs? Share your ideas, no matter how wacky, in the comments.

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3 Ways to Brand Your Space Using Vinyl Decals

Digital printing has made custom printing services increasingly affordable for individuals and businesses, allowing for a high degree of personalization and lower minimum quantities than traditional offset printing. Digital printing also allows for the use of nontraditional mediums. If you’ve done all you can with posters, fliers and other print ads, you may want to consider vinyl decals instead. Here are some ideas for how to utilize custom printing services to create a contemporary look on nearly any surface in your business space.

  1. Windows
    Using vinyl decals in your storefront’s windows allows you to brand them without blocking the view into your business. And since vinyl widow graphics are removable, you can use them to advertise temporary sales or to decorate for the seasons. Essentially, custom window graphics give you all the flexibility of window paint, but with far less hassle and a sleeker, more professional result.
  2. Walls
    Vinyl wall graphics are also rapidly growing in popularity. These are easily installed without specialty equipment, and can be removed without damaging the wall underneath. Easily recognizable silhouette patterns such as branches and leaves are common choices, but custom printing services allow you to use your logo, personalized artwork or even quotes to dress up your space. Since prefabricated vinyl wall graphics can be easily bought from a number of venues, you might as well take advantage of the opportunity you have working with a printer by choosing something unique, instead of a generic pattern.
  3. Floors
    When you’re assessing potential advertising surfaces, don’t forget the floor! A classic use for custom floor graphics is a logo on a gym floor, but the possibilities are practically endless. Consider arrows or instructions that can guide your customers through the store, or use floor images to add visual interest without the maintenance hassles caused by carpet.

If you don’t have a storefront to decorate, vinyl decals also make excellent promotional gifts. Research shows that if given an item with a company’s name or logo on it, 84% of Americans will remember that company’s name. And since decals might be affixed on a variety of surfaces, your customers will essentially be spreading advertising materials for you, free of charge.

Have you used vinyl decals as part of your business advertising strategy? What was your experience? Share in the comments.

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3 Fresh Ideas for Promotional Gifts

You may have already thought of hanging advertising banners to promote your business, and that’s an important step when it comes to branding. But did you know that 84% of Americans who receive a promotional gift branded with a company’s name or logo will retain that company’s information? Giving your clients or customers something to take home with them can be an incredibly effective marketing strategy that encourages them to come back — and markets to those around them in the meantime.

Digital printing allows for many options, including printing on unusual surfaces and sizes of objects. And custom printing services can be surprisingly affordable, even for small businesses, since digital printing allows for smaller minimum runs than traditional offset methods. Here are three fresh ideas for promotional materials to get you started:

  1. Bookmarks: 
    Bookmarks are an ideal gift for two reasons. First, they can be customized with nearly endless options. Sizes, paper weights, colors, fonts, foiling and embossing mean you can be as simple or as elaborate as you like with a design to promote your company. Second, they’re something that your customers can use every day, and yet may not have a strong preference for and may not buy for themselves (as opposed to something like canvas bags).If you prefer a sleeker look, you can go with simple, clean-cut edges. But if you want a more classic feel or more opportunity to customize, a hole for a ribbon or tassel can be added.
  2. Calendars: 
    There’s a long tradition of giving calendars as business gifts — so much so, in fact, that some people rely on them, never actually buying calendars themselves. Calendars offer your company the choice of how much you’d like to promote your brand on each and every page.The advantage a digital printing company can offer when it comes to custom calendar printing is a much faster turnaround, so there’s no need to panic if you realize you’re coming up to the holidays and don’t yet have gifts for your clients. And since digital printing also allows for smaller quantities of each product, you can make a few different designs if necessary.
  3. Labels and Stickers: 
    Custom label printing can be a multi-purpose branding strategy. On the one hand, using branded labels or stickers on your products allows you to save on costly custom packaging without making your product feel generic. But stickers can also make great giveaways, particularly if your business targets younger people who still have school binders or dorm rooms to decorate. Custom printing services allow for designing something that is both eye-catching enough that your customers will want to use your stickers, and still incorporates all your company information.

How do you take advantage of the options offered by custom printing services? What has been most successful for your business? Share in the comments.

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The 5 Essential Elements of a Print Ad

Wide format printing can make a big impact when it comes to branding your business and drawing in new customers. Luckily, business printing services are making it increasingly easy to print custom wall graphics, advertising banners and large posters. Despite the prevalence of Internet marketing, 76% of small businesses report that their ideal marketing campaign includes both digital and print strategies.

The other good news is that business printing services are surprisingly affordable, even for small businesses on a tight budget. But if you’re too small to have in-house graphic designers and copywriters, how will you design your ads? There are many factors that go into designing high-impact print advertising, but these are the five elements you should always make sure are on your ad when you’re getting started:

  1. Your Company’s Name:

    Big companies can get away with omitting their names, using only a logo or distinctive design to let consumers know whose ad they’re looking at (think of Apple ads). But if you’re a small business, don’t be tempted to make your ad overly mysterious. The intent of advertising is to get your name out there.

  2. What Your Business Does:

    You may think this is made obvious by your business’s name if it’s something like Brooklyn Auto Repair or Banner Printing NYC. But make sure your viewers walk away with a clear representation of the services you provide. You don’t want to clutter up the ad with too much copy — the larger ad space afforded by wide format printing should be used for larger font sizes, eye-catching visuals and white space — so come up with multiple examples and test them on several people to see which makes the most sense using the fewest words.

  3. A Call to Action:

    A call to action, in marketing, is a direct instruction given to the viewer. The classic example of a CTA is “Call Today!,” but you can be a little more creative. Just make sure you’re telling your viewers what they should be doing after they see your ad.

  4. Contact Information:

    If you’re calling your potential customers to action, make sure they know where to call. QR codes and similar technologies can be a convenient way to help your customers find you (since they can scan the code with their smartphones and be taken directly to your website), but don’t forget that these codes sometimes fail to work. At the very least, include a phone number and web address.

  5. Supporting Visual Elements:

    Potential customers on the move won’t spend too long looking at your ad, particularly if it’s a large format ad placed outside. Visual elements are the best way to maximize your impact, so choose something with bold colors, leaving plenty of white space so the viewer can focus.

Depending on the business printing services you choose, your print company may be able to provide you with some advice as well. And digital printing — which uses a process more like your home or office printer on a larger scale, rather than creating custom plates and layering inks as in traditional offset printing — allows for affordable printing of smaller runs. So if you’re supplementing your wide format ads with smaller pieces, take advantage of this opportunity by trying a few different strategies to figure out what type of print advertising is most effective for your small business.

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Three Tips to Help You Stop Passersby in Their Tracks With Winning Window Displays

Store window displays can either make or break a sale. They can determine whether or not a passerby keeps on walking or decides to check out your store. Yet, many business owners hardly make any attempts at creating store window displays, because it either costs too much money, or takes too much time, or is just too difficult to do.

Despite what these naysayers claim, store window displays can be an affordable, easy way to market your business. You just need to know how to make one properly. Here are a few tips to help.

Tell a Story
Fall is just around the corner, and it’d be easy to just grab a bunch of pumpkin, apple, and leaf window clings, but that’s too boring. It won’t catch anyone’s eye. Instead, tell a story with some props for window displays. For example, your little clothing boutique might show off a mannequin raking leaves in your new fall line.

Use Custom Window Graphics to Quickly Get a Point Across
One of the best window displays ideas out there is to use window graphics to get a point across. You can digitally print an attractive graphic that succinctly tells people about your new sale, or new line of products. What’s more, it’s also very cost-efficient. Digital printing allows for a lower minimum quality, which means it’s more affordable and has a faster turnaround time.

Remember the Elements of Well Put Together Store Window Displays
There are certain elements of store window displays that you can use to create a scene that will stop people in their tracks. As you’re designing a scene, keep in mind the balance, object size, color, focal point, lighting, and simplicity. An asymmetrical balance is more eye-catching than a symmetrical one. Put the biggest objects in the store window displays in first. Use color to set the tone. Choose a point where you want the props, signage and products to come together as the focal point. Use lighting to accent this point. And at the end of it all, make sure you don’t overdo it — keep your store window displays simple.

With these tips, you’ll not only stop passersby dead in their tracks, you’ll get them to come in and buy something. If you have any questions, feel free to ask in the comments.

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