Digital printing has made custom printing services increasingly affordable for individuals and businesses, allowing for a high degree of personalization and lower minimum quantities than traditional offset printing. Digital printing also allows for the use of nontraditional mediums. If you’ve done all you can with posters, fliers and other print ads, you may want to consider vinyl decals instead. Here are some ideas for how to utilize custom printing services to create a contemporary look on nearly any surface in your business space.
Using vinyl decals in your storefront’s windows allows you to brand them without blocking the view into your business. And since vinyl widow graphics are removable, you can use them to advertise temporary sales or to decorate for the seasons. Essentially, custom window graphics give you all the flexibility of window paint, but with far less hassle and a sleeker, more professional result.
Vinyl wall graphics are also rapidly growing in popularity. These are easily installed without specialty equipment, and can be removed without damaging the wall underneath. Easily recognizable silhouette patterns such as branches and leaves are common choices, but custom printing services allow you to use your logo, personalized artwork or even quotes to dress up your space. Since prefabricated vinyl wall graphics can be easily bought from a number of venues, you might as well take advantage of the opportunity you have working with a printer by choosing something unique, instead of a generic pattern.
When you’re assessing potential advertising surfaces, don’t forget the floor! A classic use for custom floor graphics is a logo on a gym floor, but the possibilities are practically endless. Consider arrows or instructions that can guide your customers through the store, or use floor images to add visual interest without the maintenance hassles caused by carpet.
If you don’t have a storefront to decorate, vinyl decals also make excellent promotional gifts. Research shows that if given an item with a company’s name or logo on it, 84% of Americans will remember that company’s name. And since decals might be affixed on a variety of surfaces, your customers will essentially be spreading advertising materials for you, free of charge.
Have you used vinyl decals as part of your business advertising strategy? What was your experience? Share in the comments.