Banner stands are one of the popular marketing tools to promote a brand whether it is at a trade show, an exhibition, a conference, or at the place of business. They come in various options like retractable, pop-up, outdoor, and step and repeat banner stands.
As the banner stand gives the outside world a direct visual impression of your brand, you have to make sure that it is perfect. There are certain factors that you need to consider while designing banner stands. Here they are:
- Color scheme
Selection of color schemes is very important while designing banner stands. It can either make or break your efforts. Make sure you keep it simple, clear and readable.
Select colors keeping in mind your company’s niche, target audience and make sure it fits with your overall brand image. Consider using colors that are similar to your logo and branding, as it is your identity and your customers will relate and connect to it.
- Text and font
After you have decided on which color to choose, the next and most important thing to consider is the text and font to be used on the banner stand. Make sure the text is clear, concise and easy to read so that it attracts attention from a distance.
When choosing font style and size, try to keep it consistent. Remember a consistent brand identity promotes brand image. The font should be readable and stick to a minimum of two different fonts.
- Images / graphics
You must have heard this many a times, ‘A picture is worth a thousand words’. Images play a vital role in capturing the attention of the viewer. They portray the quality of service your brand offers.
When designing banner stands use images/graphics that can help get your message across. It is appreciable to use images that are of a high quality. Since a brand’s reputation is based on its identity, using low quality images will do more damage to your brand than good.
- Contact details
Now that you are clear on use of color, text, font and images, let’s talk about what information to include in the banner stands. Other than your brand name, products/services you offer, it is very important to include your contact details such as contact number and e-mail address. This will allow visitors to contact you when necessary.
With these considerations in mind, you should be ready to take up the challenge and be able to design banner stands that are right for your brand. While approaching a specialized printing services firm is a good idea, knowing the information yourself will give you the head start you need to prepare an effective banner stand.