Store window displays can either make or break a sale. They can determine whether or not a passerby keeps on walking or decides to check out your store. Yet, many business owners hardly make any attempts at creating store window displays, because it either costs too much money, or takes too much time, or is just too difficult to do.
Despite what these naysayers claim, store window displays can be an affordable, easy way to market your business. You just need to know how to make one properly. Here are a few tips to help.
Tell a Story
Fall is just around the corner, and it’d be easy to just grab a bunch of pumpkin, apple, and leaf window clings, but that’s too boring. It won’t catch anyone’s eye. Instead, tell a story with some props for window displays. For example, your little clothing boutique might show off a mannequin raking leaves in your new fall line.
Use Custom Window Graphics to Quickly Get a Point Across
One of the best window displays ideas out there is to use window graphics to get a point across. You can digitally print an attractive graphic that succinctly tells people about your new sale, or new line of products. What’s more, it’s also very cost-efficient. Digital printing allows for a lower minimum quality, which means it’s more affordable and has a faster turnaround time.
Remember the Elements of Well Put Together Store Window Displays
There are certain elements of store window displays that you can use to create a scene that will stop people in their tracks. As you’re designing a scene, keep in mind the balance, object size, color, focal point, lighting, and simplicity. An asymmetrical balance is more eye-catching than a symmetrical one. Put the biggest objects in the store window displays in first. Use color to set the tone. Choose a point where you want the props, signage and products to come together as the focal point. Use lighting to accent this point. And at the end of it all, make sure you don’t overdo it — keep your store window displays simple.
With these tips, you’ll not only stop passersby dead in their tracks, you’ll get them to come in and buy something. If you have any questions, feel free to ask in the comments.