Bringing attention to your business is essential in order to help it grow. Attracting customers by using effective exterior graphics will help you draw in people to your brick-and-mortar location so you have the opportunity to sell. Not only does this give you a chance to advertise to customers when they are away from the television or radio, it also helps you narrow your focus to select markets. Whether you want to promote your business by purchasing a building wrap to go around your store, buying graphics for a company vehicle or advertising at a bus stop, there are nearly endless opportunities to remind your potential customers about your business.
Your options are not limited by your budget for advertising either. Retail stores that want to promote a certain event or special can do so with cut vinyl lettering and a sign put up by the entrance. With an effective color scheme and captivating text, this is a simple way to get your products noticed by passersby. The goal is to make sure that your customers have every opportunity to learn about your business without feeling that you are overdoing it. Finding the right balance will get customers in the front door so that your team can do the rest.
When developing your branding and advertising plan it is a good idea to lay out all of the options you have. Exterior graphics give you the opportunity to get creative without having to commit all of your resources to an aggressive television campaign, even at the local level. Find the method that works best for you and start your design process today.
Click below to embed this infographic into your website:
Spring is a time for deep spring-cleaning, not just within your files and financials, but also within your branding campaign. Here are a few tips to cleanse and spruce your branding campaign and materials this season.
- Clear Out Clutter: Assess the branding materials you have on hand. If they are old, outdated or redundant, throw them out or recycle them. It is better to invest in current branding materials than give out passé ones, as customers may think your company is cheap or lazy if you don’t update your campaign regularly.
- Determine if It Is Fresh and Relevant: Look at your materials, website and printed materials to make sure they have been improved and updated at some point in the last six months. If you are still handing out the same tired brochures that you have had for the past three years, it is time to make a change and breathe new life into your campaign.
- Simplify: Make sure your message is as simple as possible. What are you saying and what are you trying to achieve? Simple questions, calls to actions or statements work best, and prompt customers to visit your website or store to find out more.
- Renew: Design and order new spring or summer themed giveaway items. Flags are great, since the weather is warming, as are postcards, since more people are going on vacation now that the warmer months are upon us. Both can be ordered from offset printing services. Custom posters and small custom banners are also great since they can serve as souvenirs. Whatever you do, make sure your design is fresh and vital.
Booklets are only effective if you spend the time to make sure they are designed well. They should be consistent with your company’s tone and style so that they can serve as branding tools as well as advertisements, and they should be concise and focused. You don’t want a booklet that strays too far from your company’s colors and style, or that is unfocused, or it will make you look unprofessional and can decrease business instead of earning you more customers. Here are several tips for designing better booklets before you send them to your booklet printer or other digital printing service:
- Find Your Focus: Decide what you want to include, which products you are going to exclude, and what specific purpose you want your booklet to fulfill before you start designing. If you are advertising certain services or products, choose a category and find products and services that you offer which fit this category. If you want to provide more in-depth information about your company, choose a theme and then select information that can work towards this theme.
- Limit Fonts: If you get too creative with fonts, your booklet will begin to look more like a second grade art report, than a professional company booklet. Choose one or two main fonts, and try to stick to these throughout, unless you have a really good reason for deviating.
- Paper Selection: Choosing a slightly nicer paper can go a long way in establishing your company as professional and trustworthy. Many wide format printing companies have a wide selections of papers and finishes available, so make sure you research your options and select the one that is best for your material.
If you are starting a new business, you have a ton of things on your plate. From obtaining business licenses, to hiring employees, to ordering products, something is bound to slip through the cracks.
Here is a short guide to the print items you absolutely need to design and order within the first few months of being in business.
- Letterhead: Your communications with customers, partners and competitors needs to be professional, or you will not be taken seriously as a new business. For this reason, we recommend you prioritize designing your company stationery and letterhead before you begin corresponding as a company. Digital printing services offer these products at reasonable prices as well, so you won’t have to break the bank to look professional right out of the gate.
- Business Cards: Business cards are vital for branding your company and help you network with competitors and potential customers. Make sure you include all relevant information, such as your company name, email, number, address and any other relevant contact information. You should also include a logo and colors that are consistent with your company’s brand.
- Brochure or Booklet: Being a new company, it is important that you educate customers and competitors as to what services and products you offer. The best way to do this is to invest in a branded booklet design and find a wide format printing company or booklet printer who will complete your order for a reasonable price. Keep the frills to a minimum. You can expand into special finishes and shapes once your business is more established.